GTM Goat — Pricing
Pay for results, not seats.
GTM Goat bills usage-based per workspace — you buy credits and spend them on research, enrichment and agent work. No seat fees, no lock-in.
Starter
€149
/month per workspace
4,000 credits/month
- ✓1 sending account included (email, LinkedIn or WhatsApp)
- ✓Full system: Command Center, all agents, all channels
- ✓Learning + analytics included
- ✓Standard support
Roughly: ~310 researched leads, ~10 positive replies per month.
Create your free account →Pilot & first value
Growth
€499
/month per workspace
14,000 credits/month
- ✓3 sending accounts included, extras at €19/month each
- ✓Bring your own API keys: your data keys cut your costs
- ✓Full system: Command Center, all agents, all channels
- ✓Priority support
Roughly: ~1,090 researched leads, ~35 positive replies per month.
Create your free account →Mid-market running real outbound
Enterprise
Contact us
Custom agreement
Committed volume — lowest €/credit
- ✓Everything in Growth, as a custom contract
- ✓Volume discount across all workspaces (agencies)
- ✓Dedicated customer success manager
- ✓SSO / SLA / DPA on request
For high volume, agencies and procurement requirements.
Book an intro call →High volume & agencies
Every tier includes the full system. Tiers differ in credit volume, BYO keys, support and contract terms — not in features. Any number of workspaces per account, each with its own plan.
Need more volume? Top up credits.
The bigger the pack, the cheaper the credit. Packs stay valid for 12 months.
+2,500 credits
€100
+12,500 credits
€450
+50,000 credits
€1,600
+150,000 credits
€4,500
Each connected sending account (email, LinkedIn, WhatsApp) beyond the included allowance: €19/month — no seat price. For scaled cold email: managed sending infrastructure (domains + inboxes) as an add-on.
One system instead of four tools
Buying LinkedIn outreach, data enrichment and cold email separately (e.g. HeyReach + Clay + a cold email tool) quickly adds up to €1,600–2,600 per month across 3–4 tools at list prices — with no shared learning and no shared context. GTM Goat replaces that stack with one usage-based platform.
Built for agencies selling outbound as a service
One workspace per client — with separate credits, its own playbook and its own billing. Add clients and operators without your costs exploding: usage-based instead of seat-based, with account-level volume discounts.
Agency terms in an intro call →Frequently asked questions
What do credits pay for?
The thinking work of the system: research per company, AI qualification against your ICP, contact enrichment (email/phone finding), copy creation and Command Center requests. Every action has a fixed credit price, transparently visible in your workspace.
Do credits expire?
Purchased credit packs stay valid for 12 months and roll over. The monthly tier allowance applies per billing month.
What does a sending account cost?
Every connected sending account (email, LinkedIn or WhatsApp) beyond the included allowance is €19/month — no seat price, you only pay for channels you actually send from. For scaled cold email, managed sending infrastructure (domains + inboxes) is available as an add-on.
Is there a per-user price?
No. Any number of team members can work in a workspace without increasing your cost. You pay for usage (credits) plus connected sending accounts.
What are BYO API keys?
From Growth upwards you can bring your own keys for data providers (enrichment). Actions running on your own keys consume no credits — worthwhile from ~1,000 contact finds per month or if you already have data contracts.
How do I start?
Create a free account — every new workspace starts with a free trial allowance. Or book a demo and we set up your first workspace together.
Rather have it done for you?
CegTec also runs GTM Goat as a managed service: we build the playbook, campaigns and reply handling for you — you take the meetings. Or start on your own, in two minutes.