GTM Goat, a CegTec product
The first GTM system run by AI agents. With a human in the loop.
GTM Goat sources, qualifies, personalises and executes multi-channel outreach. AI agents do the work, you keep control over every message that goes out.
Book an intro call → 4-week free trialShort intro call, then a 4-week free trial. No setup risk.
One system instead of twelve glued-together tools
The classic outbound stack: one tool for data, one for enrichment, one for email, one for LinkedIn, a CRM, and a human holding it all together. GTM Goat covers the entire process from company research to booked meeting in one platform, orchestrated by AI agents with human approval points exactly where they matter.
Interactive live demo of the platform
Click through Command Center, playbooks, pipeline and more. No account needed.
The interactive demo is optimised for desktop screens.
Explore the platform live →All features
Playbooks
ICP, buying signals, personas and messaging angles in one structure. Every campaign starts with a documented thesis, not a gut feeling.
AI sourcing & qualification
Source companies from LinkedIn, data pools and web research, qualify them against your ICP with AI, including a written rationale per account.
Enrichment & validation
Find decision-maker contacts, enrich them and validate email addresses before a single message goes out.
Multi-channel outreach
Email, LinkedIn and WhatsApp as orchestrated sequences, persona-specific messaging instead of copy-paste templates.
Reply handling with approval
Incoming replies are classified and prioritised, AI drafts the response, nothing is sent without human approval.
Learning agent
The system learns from every piece of feedback: rated replies, meeting outcomes and qualification decisions improve the next campaign.
Calendar & meeting prep
Calendar integration for direct bookings, automatically generated briefing docs before every meeting.
Analytics & funnel
Funnel from sourcing to meeting, campaign statistics and cost per opportunity. Origination KPIs instead of activity theatre.
Experiments & A/B tests
Test messaging angles against each other and promote the winner automatically. Data-driven instead of opinion-driven.
Deliverability controls
Sender pool management, warmup and limit-compliant sending per account. Deliverability as a system responsibility.
Integrations
CRM sync (HubSpot), n8n workflows, your own data sources, and controllable straight from Claude Code via MCP.
GDPR-compliant
B2B contact data from publicly available sources, documented legal basis, opt-out mechanisms, EU hosting.
How GTM Goat works
Define the playbook
ICP, signals, personas and value proposition, agreed together during setup.
Source & qualify
AI agents find matching companies and decision makers and qualify them against your thesis.
Orchestrate outreach
Personalised multi-channel sequences run within safe limits.
Handle replies
Classification and AI drafts, sending only after your approval. Human in the loop.
Learn & scale
Feedback flows back into the system. What works gets reinforced.
AI agents do the work. Humans make the calls.
Every action with outside impact, lead approval, reply sending, campaign launch, passes through a human approval point. The system proposes with a written rationale, you confirm or correct. The agent learns from every correction. That is how you scale without losing control, and without the spam that ruins automated outbound.
Fits your existing setup
CRM, enrichment, email and LinkedIn. We integrate with your tools instead of forcing new ones. 28+ integrations, zero vendor lock-in.
Incl. MCP access
Your campaigns. One command away.
You get your own MCP server and control outreach, reporting and lead data directly from Claude Code or your AI assistant.
23 replies · 14 interested, 6 meeting booked, 3 not now > Start outreach for the 50 target accounts Enriching leads → Pushing to Instantly…
Campaign "Q1 Targets" started · 50 leads, 3-step sequence > Pipeline report for this month Aggregating CRM + outbound + LinkedIn…
127 leads → 34 meetings → 12 proposals → 4 closed won (€189k)
Positive reply rates from live systems
Anonymised live data from active GTM Goat workspaces, as of June 2026.
51%
B2B software (sales platform), DACH
55 of 108 replies positive
38%
Solar & renewables (marketplace)
131 of 347 replies positive
27%
GTM services (own pipeline)
42 of 156 replies positive
23%
Average across all active workspaces
301 of 1,307 replies positive
Positive share = replies classified as positive (interest, meeting request) as a share of all incoming replies in the respective campaigns.
Test it free for 4 weeks
It starts with a short intro call: we clarify use case, ICP and setup. After that, GTM Goat runs free for 4 weeks in your sales motion. You see real results before you decide.
Book your intro call →