GTM Goat, the integrated AI GTM system by CegTec
Your entire GTM in one system. Driven by chat.
Integrate, automate, analyse and learn — GTM Goat connects data sources, agents, workflows and analytics into one system that gets smarter with every interaction. All through chat in the Command Center.
Book an intro call → 4-week free trialShort intro call, then a 4-week free trial. No setup risk.
One integrated system
Integrate. Automate. Analyse. Learn.
Four layers, one system, instead of twelve glued-together tools. All driven by chat in the Command Center.
Integrate
Every data source, channel and your CRM in one system. One truth instead of twelve silos.
Automations & workflows
Build and run AI agents and deterministic workflows, from sourcing to booked meeting, with approval.
Analyse
Every interaction is evaluated: what converts, which vertical, which message convinces.
Learn & memory
The system compounds its workspace memory and gets smarter with every interaction.
The answers already exist. GTM Goat connects the dots.
Every week the system answers your most important GTM questions, backed by thousands of interactions instead of gut feeling. No dashboards to interpret yourself, just clear recommendations.
ICP
- •Which companies convert best?
- •Which personas close fastest?
- •Which industries should we stop targeting?
Positioning
- •Which pain points create urgency?
- •Which value proposition wins?
- •Which competitors are mentioned most?
Messaging
- •Which messages generate replies?
- •Which objections kill deals?
- •Which narratives consistently win?
Offers
- •Which offer converts best?
- •Which pricing works?
- •Which CTA creates pipeline?
Everything through chat, for every role
Whether GTM engineer or sales rep: you say what you need, the agent does it and shows the result.
Your agent answers where your team works: in Slack
Ask about pipeline, leads and replies right in the channel — the agent answers in a thread, with live data from your workspace. New replies and hot signals get flagged proactively.
The Slack agent is deliberately read-only: actions like launching campaigns or sending replies run through the Command Center — with your approval. Beyond Slack, you can connect Teams, Telegram, WhatsApp Business and email as channels.
Interactive live demo of the platform
Click through Command Center, playbooks, pipeline and more. No account needed.
The interactive demo is optimised for desktop screens.
Explore the platform live →All features
Playbooks
ICP, buying signals, personas and messaging angles in one structure. Every campaign starts with a documented thesis, not a gut feeling.
AI sourcing & qualification
Source companies from LinkedIn, data pools and web research, qualify them against your ICP with AI, including a written rationale per account.
Enrichment & validation
Find decision-maker contacts, enrich them and validate email addresses before a single message goes out.
Multi-channel outreach
Email, LinkedIn and WhatsApp as orchestrated sequences, persona-specific messaging instead of copy-paste templates.
Reply handling with approval
Incoming replies are classified and prioritised, AI drafts the response, nothing is sent without human approval.
Learning agent
The system learns from every piece of feedback: rated replies, meeting outcomes and qualification decisions improve the next campaign.
Calendar & meeting prep
Calendar integration for direct bookings, automatically generated briefing docs before every meeting.
Analytics & funnel
Funnel from sourcing to meeting, campaign statistics and cost per opportunity. Origination KPIs instead of activity theatre.
Experiments & A/B tests
Test messaging angles against each other and promote the winner automatically. Data-driven instead of opinion-driven.
Deliverability controls
Sender pool management, warmup and limit-compliant sending per account. Deliverability as a system responsibility.
Integrations
CRM sync (HubSpot), n8n workflows, your own data sources, and controllable straight from Claude Code via MCP. Slack integration: chat with your agent, notifications in your team channel.
GDPR-compliant
B2B contact data from publicly available sources, documented legal basis, opt-out mechanisms, EU hosting.
How GTM Goat works
Define the playbook
ICP, signals, personas and value proposition, agreed together during setup.
Source & qualify
AI agents find matching companies and decision makers and qualify them against your thesis.
Orchestrate outreach
Personalised multi-channel sequences run within safe limits.
Handle replies
Classification and AI drafts, sending only after your approval. Human in the loop.
Learn & scale
Feedback flows back into the system. What works gets reinforced.
AI agents do the work. Humans make the calls.
Every action with outside impact, lead approval, reply sending, campaign launch, passes through a human approval point. The system proposes with a written rationale, you confirm or correct. The agent learns from every correction. That is how you scale without losing control, and without the spam that ruins automated outbound.
Fits your existing setup
CRM, enrichment, email and LinkedIn. We integrate with your tools instead of forcing new ones. 28+ integrations, zero vendor lock-in.
Incl. MCP access
Your campaigns. One command away.
No dashboard. A system your AI assistant can query and steer directly. You get your own MCP server and operate prioritisation, outreach and lead data straight from Claude Code or your AI assistant.
20 accounts prioritised · Top: Acme GmbH (Series B + 3 sales roles), TechFlow AG (new CTO) > Which signals predicted meetings last quarter? Analysing outcomes from 4,360 contacts…
Top signal: new executive hire · 3.1x meeting rate vs baseline, then job postings (2.4x) > Show me duplicates and data gaps in the CRM Scanning HubSpot + enrichment…
47 duplicates, 132 gaps found · Merge suggestions ready for approval > Start outreach for the 50 target accounts Enriching leads → Pushing to Instantly…
Campaign "Q1 Targets" started · 50 leads, 3-step sequence > Pipeline report for this month Aggregating CRM + outbound + LinkedIn…
127 leads → 34 meetings → 12 proposals → 4 closed won (€189k)
Every category in detail — CRM, calendar, research, managed outreach, and more.
See all integrations →Operate it from your agent
GTM Goat is an open MCP surface: connect Claude Code, Codex CLI, OpenClaw, Cursor, or any other MCP-capable agent directly to your workspace. The agent receives the system model on connect — approvals, workspace isolation, and credit caps are enforced server-side, regardless of which client connects.
Positive reply rates from live systems
Anonymised live data from active GTM Goat workspaces, as of June 2026.
51%
B2B software (sales platform), DACH
55 of 108 replies positive
38%
Solar & renewables (marketplace)
131 of 347 replies positive
27%
GTM services (own pipeline)
42 of 156 replies positive
23%
Average across all active workspaces
301 of 1,307 replies positive
Positive share = replies classified as positive (interest, meeting request) as a share of all incoming replies in the respective campaigns.
Your CRM stores customer data. GTM Goat stores how your company wins customers, and this accumulated GTM intelligence gets more valuable with every call, every email, every win and every loss. That is the moat nobody can copy.
Usage-based. No seats.
Credits for research, enrichment and agent work — per workspace, any number of users.
Starter
€149
5,000 credits/month · 3 sending accounts
Pilot & first value
Growth
€499
25,000 credits/month · 9 sending accounts · BYO keys
Mid-market running real outbound
Enterprise
Contact us
Committed volume · volume discount · SSO/SLA on request
High volume & agencies
Start on your own — or with us
Create a free account and set up your first workspace. Or book a demo: we clarify use case, ICP and setup together — then GTM Goat runs free for 4 weeks in your sales motion.