CegTec Academy
Playbooks, guides and best practices, exclusively for our partners.
95% of all websites are invisible to ChatGPT, Claude and Perplexity. llms.txt, schema markup, semantic HTML, all doable in 2 hours.
From Webflow to Astro. CMS-based, with templates, animations and AI discovery, fully built with Claude Code. The exact workflow in 5 phases.
The public GitHub repo behind our build guide: CLAUDE.md template, design skill, slash commands for migration and audit, prompt library.
Your HubSpot has 5,000 contacts. 40% of them are junk. How to clean up, without CSV exports, without a VA, without sacrificing your weekend.
How to build an outreach playbook based on real data instead of gut feeling, in 2 hours, with Claude and HubSpot MCP.
The silence method, framed options, pricing anchors. 8 techniques from over 100 B2B conversations in the DACH region. With ready-to-use scripts.
Signal-based targeting, the engager playbook and a clean sequence architecture for reply rates above 10%. No template spam, no fluff.
4 tools plus Claude Code. Step-by-step guide to building personalised outbound for under €150/month in the DACH region.
Reply rates by industry, channel and funnel, from 23 workspaces and 46,500 leads. Finance replies 10x more than software. Compare your numbers against the real benchmarks.
C-level replies at 2.1%, managers at 20%, individual contributors at 51%. Why your C-level emails get ignored and how the champion entry works.
Generic pitches get 1.9%, specific angles get triple that. The tested hooks and a framework to build your own winning angles.
Email books meetings, LinkedIn delivers reach, WhatsApp is the efficiency channel. Which channel has which job and how to combine them into one funnel.
Open rate is not proof of delivery. The seed test measures routes instead of senders, and it reversed the obvious answer for us.
31 leads passed a gate they should not have passed. The dashboard was all green. Seven questions before any gate goes live.
23% of your replies are positive, 46% negative, 12% the winnable middle. How to triage replies and systematically turn them into meetings.
One human, one master agent and 18 roles for go-to-market, sales and content. The role list, the order to build it in, and a role sheet you can copy.
A worksheet for your GTM stack: find the AI steps that only say yes or no, work out what they cost, and set a confidence threshold for handing off.
What a GTM org chart with no people in it looks like: one orchestrator, one agent team per client for outbound, a content agent with a Slack approval step, and the rule that holds it together.
A lawyer asks for the source, legal basis and double-opt-in logs. The response template with placeholders, plus a deadline and escalation plan.
A test against the AI trap: four questions, worked through three typical initiatives, plus the one-page form for your next project.
Step by step to your first ChatGPT Ads campaign: setup, context hint, creatives — and the tier question that decides the channel.
From buying signal to LinkedIn Matched Audience: pick a source, qualify rows, export a CSV — and what does not work with ChatGPT Ads.
How an AI agent handled a real German R&D grant application: project structure, three working rules, browser control — and where it has to stop.
Anyone who likes or comments on your LinkedIn post is a warm lead. The playbook: table setup, the sequence as a graph, a CTA test and manual approval.
What an AI-agent-driven GTM system delivers for a B2B team, and why the human shifts from working lists to operating a learning system.
The complete 7-step playbook B2B teams use to turn company research into predictable booked meetings: reproducible, measurable, and with a learning loop.
How versioned, structured content blocks increase your visibility in AI search, so ChatGPT, Perplexity and others cite you.
How mid-market B2B teams book more meetings with buying signals instead of cold calling. The 5-stage model and timing rules for your own stack.
Why your own domains and mailboxes beat an all-in-one vendor: trade-offs, setup principles for DNS, warmup, rotation — and the cost logic behind it.
The 7 rules for cold email deliverability from our own sending stack: SPF, DKIM, DMARC, warmup, volume ramps and the metric that actually counts.
Ten methodological lessons from six years of B2B outbound in the DACH market: what really produces replies and meetings, and what only produces activity.
Detect buying signals on LinkedIn in real time and approach only people publicly showing interest right now: the method for warm instead of cold outreach.
Which signals a deliverability monitoring system watches continuously, which thresholds serve as orientation, and how an escalation and pause logic is built.
How buy-side teams build proprietary deal flow: an AI pipeline that finds validated off-market targets and owners from public sources.
From the meeting target backwards to contacts, email volume, inboxes and domains. The formulas and the logic for sizing outbound capacity properly.
Why versioned, modular instructions beat classic static SOPs in sales: reusable, auditable, composable and alive.
WhatsApp reaches local businesses where email fails. How to build a GDPR-aware channel with Google Maps signals and copy that fits.
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