Partner Academy

CegTec Academy

Playbooks, guides and best practices, exclusively for our partners.

AI Visibility Advanced
Agent-friendly content, how to make your website readable for AI agents

95% of all websites are invisible to ChatGPT, Claude and Perplexity. llms.txt, schema markup, semantic HTML, all doable in 2 hours.

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Frederik Kaiser
March 2026
Development Advanced
Build an agent-friendly website with Claude Code, the complete build guide

From Webflow to Astro. CMS-based, with templates, animations and AI discovery, fully built with Claude Code. The exact workflow in 5 phases.

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Frederik Kaiser
March 2026
RevOps Advanced
CRM data cleanup with Claude Code and HubSpot MCP

Your HubSpot has 5,000 contacts. 40% of them are junk. How to clean up, without CSV exports, without a VA, without sacrificing your weekend.

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Frederik Kaiser
March 2026
Revenue Operations Advanced
Your CRM already knows what works, you just are not asking

How to build an outreach playbook based on real data instead of gut feeling, in 2 hours, with Claude and HubSpot MCP.

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Frederik Kaiser
March 2026
Sales Advanced
B2B objection handling, 8 techniques from real deals

The silence method, framed options, pricing anchors. 8 techniques from over 100 B2B conversations in the DACH region. With ready-to-use scripts.

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Frederik Kaiser
March 2026
Outbound Advanced
LinkedIn outreach without the cringe, personalised sequences that get replies

Signal-based targeting, the engager playbook and a clean sequence architecture for reply rates above 10%. No template spam, no fluff.

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Frederik Kaiser
March 2026
Outbound Advanced
The €150 outbound stack, personalised B2B outbound without Clay

4 tools plus Claude Code. Step-by-step guide to building personalised outbound for under €150/month in the DACH region.

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Frederik Kaiser
March 2026
Revenue Operations Advanced
DACH Outbound Benchmark Report 2026 — What Actually Gets Replies

Reply rates by industry, channel and funnel, from 23 workspaces and 46,500 leads. Finance replies 10x more than software. Compare your numbers against the real benchmarks.

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Frederik Kaiser
July 2026
Outbound Advanced
The Seniority Trap — Who Actually Replies in B2B Outbound

C-level replies at 2.1%, managers at 20%, individual contributors at 51%. Why your C-level emails get ignored and how the champion entry works.

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Frederik Kaiser
July 2026
Sales Advanced
Messaging That Converts — Which Angles Actually Get Replies

Generic pitches get 1.9%, specific angles get triple that. The tested hooks and a framework to build your own winning angles.

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Frederik Kaiser
July 2026
Outbound Advanced
The Channel-Mix Playbook — Email, LinkedIn & WhatsApp in DACH Outbound

Email books meetings, LinkedIn delivers reach, WhatsApp is the efficiency channel. Which channel has which job and how to combine them into one funnel.

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Frederik Kaiser
July 2026
Sales Advanced
The Reply Playbook — From Reply to Meeting

23% of your replies are positive, 46% negative, 12% the winnable middle. How to triage replies and systematically turn them into meetings.

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Frederik Kaiser
July 2026