- Läuft an bei
- A buying signal fires: funding round, job posting, technology change, a new executive.
- Lohnt sich für
- Teams with a large addressable market where timing decides the reply rate.
- Ergebnis
- Outreach at the moment of the trigger instead of in list order, with the trigger as the opener.
EmailLinkedIn WorkflowTabelleSequenzWissen
So läuft er — 5 Schritte
- The signal gets named What counts as a buying signal for you is written into the workspace knowledge. That is not a setting in the code, it is an entry you can change when your market changes.
- A workflow listens for it A workflow hangs off that exact event. It does not run on a schedule, it runs when the signal fires, and only then.
- Check first, act second Before any action the gates run: unsubscribe, blacklist, contactability, caps. A signal is a reason, not a free pass.
- Enrich and classify The company in question and the right contacts are fetched and scored against the ICP. A signal at a company that does not fit leads nowhere.
- Outreach that names the reason The copy names the concrete trigger. Not 'we help companies like yours', but the reason this message arrives right now.
Vorher verbunden sein muss: At least one signal source being watched · A stored ideal customer profile
- Läuft an bei
- A deal has sat on lost, paused or inactive for months.
- Lohnt sich für
- Teams with a grown CRM holding more history than anyone can follow up on.
- Ergebnis
- Reopened conversations with contacts you already know, without spending a cent on new data.
CRMEmailLinkedIn IntegrationTabelleSequenzWissen
So läuft er — 5 Schritte
- The CRM is the source, not the target Lost and stalled records are pulled in as rows in a table. No purchase, no enrichment cost for contacts you already hold.
- Check what has changed Is the contact still there? Has the company grown? Has the original objection gone away? A contact where nothing changed is no reason for a second message.
- The objection becomes the opener Too expensive, no budget, bad timing, went with a competitor. Each of those needs a different approach. The copy is built from the actual reason, not from a template.
- Approach gently Existing contacts tolerate less frequency than cold ones. The sequence is shorter, the intervals are longer, and the exclusion list applies unchanged.
- Write the results back Replies, meetings and the new status flow back into the CRM, onto the existing record, without creating duplicates.
Vorher verbunden sein muss: A connected CRM (HubSpot, Salesforce or another)
- Läuft an bei
- You have a handful of customers you want more of.
- Lohnt sich für
- Anyone whose ICP is currently described from the gut, which is almost everyone.
- Ergebnis
- A target list resembling your best existing customers, contacted over email and LinkedIn at once.
EmailLinkedIn WissenTabelleSequenzPlaybook
So läuft er — 6 Schritte
- The ICP comes from real data What your best customers have in common is derived from them: industry, size, region, technology, the role of the decision maker. The result lands in the workspace knowledge, where it can be read and changed.
- Search for lookalikes A lookalike source finds companies matching that pattern and attaches them as rows. The source keeps running on a schedule if you want it to.
- Verify against the ICP Resemblance is not proof. Every company found is scored against the derived profile, and only what passes moves on.
- Find the right people Each company gets the contacts in the role that decided at your existing customers, not just any contact but the same function.
- Two channels, one plan Email and LinkedIn run inside one sequence, not in two separate tools. Whoever replies on one channel stops being contacted on the other.
- Scale the winner Which variant, which industry and which opener actually produce meetings is in the workspace numbers afterwards, and becomes the basis for the next round.
Vorher verbunden sein muss: A list of your best existing customers
- Läuft an bei
- An event list, an export, a grown spreadsheet, with gaps.
- Lohnt sich für
- Anyone sitting in front of a list that has names in it but no reachable addresses.
- Ergebnis
- A complete, verified and prioritised list, with the cost visible before you start.
EmailLinkedIn TabelleWissen
So läuft er — 5 Schritte
- Import rather than source The list becomes rows in a table. Duplicates surface there instead of being contacted twice later.
- Close the gaps Missing company data, roles and email addresses are filled in, through a waterfall across several providers, so one blank is not the end.
- Verify the addresses Every email is checked before it is used. A derived address is a guess, and guesses ruin deliverability.
- Dry run first, paid run second A trial on ten rows shows what comes out and what it costs. Only then does the whole list run, under a cap you set.
- Prioritise instead of contacting everyone The enriched rows are scored against the ICP. What does not fit is not contacted, which saves budget and protects the domain.
Vorher verbunden sein muss: A list as CSV or export
