GTM for your customers.
One system, many client accounts.
A self-learning GTM operating system as your engine: it understands every client’s customer profile from that client’s own tools, executes on it and learns back from every result. The platform carries our brand — you get a dedicated workspace per customer with separated data, playbooks, credits and billing, plus volume pricing across your entire portfolio. GDPR-first, hosted in the EU.
GDPR-compliant · EU hosting 
Built in Germany Your margin shrinks the bigger you get.
Not because you work badly — but because every client account needs the same manual work from scratch and none of it stays behind.
Every new client costs you people
Client eleven runs like client one: research by hand, copy by hand, replies by hand. Revenue grows, margin shrinks — because your output hangs on man-hours and man-hours do not get cheaper.
Every customer has their own stack
One client on HubSpot, one on Pipedrive, plus three sequencers, two enrichment tools and a separate mailbox for each. None of it talks to anything else. Every campaign is a rebuild, every report is manual work.
What works sits in two heads
Which angle lands with which persona is known by your best strategist. After they offboard, nobody knows any more. Six years of experience are in no system — they walk out with the resignation.
A client is no longer a project. It is a workspace that learns.
Three layers that together carry the stretch from signal to booked conversation — cleanly separated per client, with your people at the sign-off point.
Data layer: the customer profile, not the list
Per client, the CRM, website analytics, LinkedIn, mailboxes and market signals are brought together into one picture: who buys, why, and who is ready to buy right now. Not an exported list, but a model of your client’s ideal customer.
Agents & workflows: the execution
That understanding turns into action: research, qualify, reach out, classify replies, book the meeting, write to the CRM. Your people decide and sign off — they no longer type it up.
Analysis loop: it gets better per client
Every reply, every rejection, every meeting flows back into the data layer. A client’s playbook sharpens week by week — instead of starting from zero with every campaign.
A tool owns one step
The sequencer sends. Enrichment enriches. The database delivers rows. Whoever connects the steps, judges them and owns the handover is still your people — for every client, again.
Man-hours own everything — and keep nothing
A good team can run the whole stretch. It just cannot run it twice without costing twice. And what it learned ends up in heads, not in the operation.
The system owns the stretch — and keeps what it learns
From signal to booked conversation: one chain, one data model, one sign-off point for your people. And every result stays in the system, for every client account in that market.
Not an AI SDR, not an outreach tool, not a Clay workflow: each of those owns one step. This is about the whole chain per client — and about it getting better with every result. Your people stay the architects and sign off on what goes out.
Six chains you can run for customers from day 1.
Every play has a trigger, a flow and an outcome. You choose per client which ones run — the system takes on the execution, the sign-off stays with you.
Job posting → account → research → outreach
- Trigger
- A target company is hiring for the role your client addresses.
- Flow
- The account is checked against the ICP, the right contacts are identified, researched and written to with reference to the signal.
- Outcome
- Outreach at the moment of need, not from the calendar.
LinkedIn engagement → automated outreach
- Trigger
- Someone reacts to a post by your client or by their market.
- Flow
- The person is resolved, matched to the company, qualified and moved into the matching sequence.
- Outcome
- Reach turns into pipeline — the flagship play, LinkedIn audience to pipeline.
Website signal from the connected analytics tool → qualified → contacted
- Trigger
- Your client’s analytics or intent tool reports a signal — we do not identify anonymous visitors ourselves.
- Flow
- The reported signal is checked against the ICP and personas, enriched and, where it fits, translated into outreach.
- Outcome
- Interest gets worked instead of fizzling out in a dashboard.
Job change → new company → outreach
- Trigger
- A known contact moves to a new employer.
- Flow
- The new account is qualified, the relationship history carried over, and the outreach built on it.
- Outcome
- A warm entry into a company that was not one before.
Closed-lost → reactivation
- Trigger
- A lost deal in your client’s CRM reaches the right time window — or the company shows new signals.
- Flow
- The loss reason and context are read, the contact checked and approached again with the matching occasion.
- Outcome
- Pipeline from data your client has already paid for.
CRM → find new opportunities automatically
- Trigger
- The won deals in the CRM are the best definition of the ideal customer.
- Flow
- The system reads what actually converted and continuously looks for companies with the same pattern — enriched and qualified.
- Outcome
- A target list that emerges from results instead of from filters.
Three plays, as they are wired up in the system.
From the trigger to the record in your client’s CRM — one flow, not seven tools with seven handovers.
One operating system — its own memory per market.
You do not run six systems for the six industries of your customers. You run one that carries its own market knowledge for each market. Exactly what today sits in the heads of your best people becomes something that stays in the operation: in the agents, not in notes.
The effect for you: the second client in a market starts on what the first one learned. Your experience becomes sellable instead of hanging on individuals.
Markets where real results exist
- 112 leads in 3 h
- 17% response
- 7 meetings
- 22x ROI
- 2,777 contacts
- 28.7% reply
- 41 SQLs
- 2,728 contacts
- 6.3% reply
- 1.0% unsubscribe
In other markets — defence or finance, for instance — the market knowledge is something that first has to be built, not a result we claim. We tell you beforehand whether evidence exists for your client or whether we build it together.
One operating system. Seven layers. GDPR-first.
Not a tool, not a CRM, not an agency. A layered, agentic GTM operating system — the way winning teams now run go-to-market. Every layer swappable, every outcome feeding back.
GDPR & Governance EU hosting · human-in-the-loop sign-off · full auditability. Wraps every layer — not a footnote. Operate the whole system from one surface — Command Center, chat or API. No new tool to adopt.
Demand detection, enrichment, multi-channel outreach, reply handling, meeting booking.
The versioned ontology of your market — ICP, personas, playbooks, angles — that updates itself: every reply, meeting and close feeds back what works for whom.
28+ sources into one relational data model. We plug into your tools — zero vendor lock-in.
Agents source, research, write and classify replies. A human approves what goes out.
Swappable large language models under the hood — never locked to one vendor.
Interactive live demo of the platform
Click through Command Center, playbooks, pipeline and more. No account needed.
The interactive demo is optimised for desktop screens.
Explore the platform live →An operating system that turns your agency into a product.
The same engine we run for our own client accounts — for any number of customers, at a price that drops with the portfolio.
One system, any number of clients
One dedicated workspace per customer: separated data, its own playbook, its own credits, its own billing — centrally managed. You create new client accounts instead of building a new stack.
The price drops the more client accounts run
From the third active workspace onwards, a volume tier applies to the monthly fee — 10%, 20%, 30%, individually agreed from 21 workspaces. Your cost of goods drops while your sales price stays the same.
Every new client starts with four weeks free
A new workspace, four weeks without an invoice and without a credit card. You can pilot a prospect and only pay once the client account stays — instead of pre-financing setup costs.
Four stack building blocks fewer per customer
The enrichment workbench, the sequencer, LinkedIn automation and the agent/LLM work are included instead of being rented separately per client. The email infrastructure stays separate — GTM Goat does not provide domains and mailboxes.
Margin instead of man-hours
Agents take on research, personalisation and reply classification. One operator runs many client accounts — your people become architects of the playbooks instead of operators of tools.
GDPR as a selling point
EU hosting, human-in-the-loop sign-off, full auditability. Exactly the questions your customers ask in procurement — you answer them with the system instead of dodging them.
The client knowledge becomes your asset
ICP, personas, signals, angles and benchmarks live in the system, not in someone’s head. A strategist who leaves takes no playbook with them — and a new client in the same market starts on what has already been learned.
Multichannel without spam risk
Email, LinkedIn and WhatsApp with domain and inbox management per client. No deliverability wildfire where one customer costs you the next.
No vendor lock-in
Interchangeable models under the hood, 28+ open integrations. You connect your customers’ tools instead of migrating them.
Proven plays from day 1
Patterns from over 2 million analysed emails in European B2B markets feed into every new client. No starting from zero.
Up to 40% discount from the tenth workspace.
One workspace per client: its own data, its own playbook, its own credits, its own billing. You are billed on usage per workspace, not per seat — and from the tenth active workspace onwards the monthly fee drops across your entire portfolio.
| Active workspaces | Discount | Growth per workspace | Starter per workspace |
|---|---|---|---|
| 1–9 | — | €499 | €149 |
| 10–25 | 20 % | €399 | €119 |
| 26–49 | 30 % | €349 | €104 |
| 50+ | 40 % | €299 | €89 |
What that means in practice
Calculated with Growth workspaces at €499 list.
| Portfolio | List | With tier | Saving / month | Saving / year |
|---|---|---|---|---|
| 10 clients | €4,990 | €3,990 | €1,000 | €12,000 |
| 25 clients | €12,475 | €9,975 | €2,500 | €30,000 |
| 50 clients | €24,950 | €14,950 | €10,000 | €120,000 |
Three things to be clear on before you do the maths
Active means: a plan is assigned
Workspaces in their first 4 free weeks do not count towards the tier — but they also cost nothing.
Applies to credit top-ups too
Your discount tier applies to the credit packs exactly as it does to the monthly fee. Credits stay per workspace throughout.
No shared credit pool
Every client carries their own volume. That is deliberate — it keeps every rebill cleanly attributable.
The tier calculates on the base plans — Starter €149 and Growth €499 per workspace and month. Both are on the pricing page with their full scope. The platform always carries CegTec branding; operating it under someone else's brand is not part of the offer.
Every new workspace starts with 4 weeks free
Create a workspace, build the playbook, run the first campaign — four weeks without an invoice and without a credit card. You can pilot a prospect before anything costs you, and only pay once the client account stays. That shifts your new-business risk from "pre-finance the setup" to "deliver first, bill afterwards" — and turns the trial run into a selling point towards your own customer.
Four stack building blocks fewer per client
The enrichment workbench, the sequencer, LinkedIn automation and the agent and LLM work are included instead of being rented separately per client. The email infrastructure stays outside: we do not provide domains and mailboxes, we connect your client’s sending accounts. Those costs stay with your client.
Three steps to your own GTM machine.
Set up the agency account
Set up the account, operator access and billing once. From then on you create client accounts instead of systems.
Create client accounts
One workspace per customer: ICP, personas, signals and playbook defined — and the customer’s tools connected, not replaced.
Scale without hiring
New client accounts run on the same engine and on what it has already learned. From the third active workspace your price per client account drops at the same time.
Built for agencies that sell results.
If you run pipeline as a service for your customers, this is your foundation.
- Lead-gen & appointment-setting agencies
- Sales-as-a-service / outbound agencies
- Growth & demand-generation agencies
- Recruiting & staffing agencies with outreach
- Resellers & system integrators with their own GTM service
When it does not work for a client
The system amplifies a message that works, it does not invent one. If a client has no product-market fit or sells "to everyone", outbound will not deliver with us either — with nobody. We tell you that in the discovery call, before you set the client account up: better one client fewer than a burnt result you have to answer for.
You do not run GTM for customers, but for yourself?
Make GTM the scalable product of your agency.
Three ways in — you decide how deep you go.