Question 1

What exactly is a Revenue Architecture System?

Accepted Answer

A Revenue Architecture System connects outbound, inbound and LinkedIn into one automated pipeline machine. Instead of isolated channels, we build an integrated system that identifies accounts based on signals, reaches out in a personalised way, and converts through content touchpoints — measurable and owned by you.

Question 2

Which companies is CegTec the right partner for?

Accepted Answer

We work with premium B2B brands in the DACH region, typically with an ACV from €10,000 and a clearly defined ICP. Ideal for companies that want to systematise their pipeline generation instead of relying on individual SDRs or agencies.

Question 3

Does CegTec create my LinkedIn posts?

Accepted Answer

No, we build the system, not the content. The LinkedIn Authority Engine delivers AI-assisted topic research, post drafts and a scheduling system. You keep full control and publish yourself. That way your voice stays authentic.

Question 4

What does AI Search Visibility mean?

Accepted Answer

ChatGPT, Perplexity, Claude and Gemini are becoming relevant search channels for B2B decision makers. Our Visibility Engine ensures your brand shows up in AI search results, through SEO and GEO optimised content that is produced automatically.

Question 5

How quickly will I see results?

Accepted Answer

The GTM system typically delivers first qualified meetings within 2–4 weeks. Content systems (Visibility and Authority) need 4–8 weeks for measurable impact. We set clear KPIs and report transparently.

Question 6

Is this GDPR-compliant?

Accepted Answer

Yes, fully. All systems run GDPR-compliant. We exclusively use B2B contact data from publicly available sources, rely on opt-out mechanisms, and document the legal basis for every contact.

Question 7

What does the collaboration cost?

Accepted Answer

We work with monthly modules, no long-term lock-in. The exact investment depends on your setup. In the intro call we clarify which system has the biggest impact for you and provide a transparent offer.

Question 8

How do I book an intro call with CegTec?

Accepted Answer

Via our booking page at cegtec.net/book — pick a free slot for a 30-minute strategy call. No commitment, no sales pitch: we discuss your use case and provide concrete recommendations. Alternatively reach us by email at info@cegtec.net or by phone at +49 408 9756743.

Question 9

What does "done-for-you" mean?

Accepted Answer

A forward-deployed engineer from CegTec implements and operates your GTM system: connect sources, clean the CRM, validate signals, run sequences and keep optimising. You get qualified meetings, without building your own SDR team.

Question 10

How does the GTM system work?

Accepted Answer

We identify your target accounts via intent signals (job changes, funding, technology adoption), enrich them with 40+ data points, and create hyper-personalised multi-channel sequences across LinkedIn, email and WhatsApp. The result: qualified meetings with decision makers.

Question 11

How is this different from a classic lead gen agency?

Accepted Answer

Agencies sell hours and template campaigns. We build a system from official partner tools (Clay, HeyReach, Instantly) that uses Custom AI to address each account individually. No templates, no offshore teams, no activity KPIs, just pipeline value.

Question 12

How quickly will I see first outreach results?

Accepted Answer

The infrastructure (domains, senders, warmup) is in place by week 1. First campaigns go live in week 2. Qualified replies typically come from week 3–4. Full ROI within 3 months.

Question 13

What happens to the leads and data?

Accepted Answer

Everything is yours. The lead data, campaign results and the system we build belong to you. No lock-in effects, no data silos on our side.

Question 14

Can I scale the engine?

Accepted Answer

Yes, immediately. You can add additional playbooks, extra leads or LinkedIn profiles at any time. Unlike an SDR hire (3–6 months ramp-up), the engine scales via add-on, without recruiting, onboarding or turnover.

Question 15

Which channels are covered?

Accepted Answer

Email is included in every playbook. Additional email senders cost €100/month per profile. LinkedIn is optional and is also billed at €100/month per profile. Sequences are multi-channel and individually tailored to your target audience.

Question 16

Do I need my own tools or infrastructure?

Accepted Answer

No. We build the complete outbound infrastructure for you: dedicated domains, sender accounts, warmup, enrichment tools and sequencing. Optionally we integrate everything into your existing CRM (HubSpot, Salesforce, Pipedrive, etc.).

Question 17

What exactly is included in the pilot (€3,900)?

Accepted Answer

The pilot includes: in-depth ICP research and playbook creation, setup of a dedicated outbound infrastructure (domains, sender accounts, warmup), 500 verified and enriched leads, and multi-channel sequences going live in week 2. You receive a full month of campaign runtime including ongoing optimisation.

Question 18

How does the money-back option in the pilot work?

Accepted Answer

If we do not reach the agreed target within 90 days of pilot start — typically at least 5 qualified meetings (meetings booked via the connected meeting tool cal.com or Calendly with ICP-matching decision makers, recorded in the CRM) — you receive 50% of the setup fee (€1,950) back. This refund is the sole remedy if the target is missed; success is not owed. It requires your full cooperation: onboarding data and access within 5 business days, approval of sequences and lead lists within 3 business days, CRM access and a connected meeting tool (cal.com or Calendly), no change to the ICP and no pausing during the pilot. The concrete targets and all conditions are set out in your offer.

Question 19

What is a qualified meeting?

Accepted Answer

A meeting booked via the connected meeting tool (cal.com or Calendly) with a decision maker who matches the defined ICP, recorded in the CRM. Measurement requires CRM access and a connected meeting tool.

Question 20

How is the monthly retainer structured?

Accepted Answer

The retainer is based on your growth goals: Base €2,500/month (incl. 1 playbook, 1 email sender and 1,000 leads). Additional playbooks cost €500/month. Extra leads cost €1/lead in 500-unit increments. Email senders cost €100/profile/month. LinkedIn senders cost €100/profile/month. Optional CRM integration (HubSpot/Salesforce) costs €500/month. Longer terms come with discounts on the base price (up to 20%).

Question 21

What happens with leads per 1,000 contacts?

Accepted Answer

2025 B2B outbound benchmarks: from 1,000 leads we typically generate 50–80 MQLs (positive/neutral replies), of which 15–25 become qualified SQLs, 8–12 meetings are booked, and 2–4 new customers are won. We optimise these numbers monthly based on your actual conversion rates.

Question 22

Is there a minimum contract term in the retainer?

Accepted Answer

After the pilot there is no money-back option, but full transparency instead. Monthly performance reports with reply rates, meeting numbers and pipeline values. If performance is off, we optimise targeting, messaging and sequences. The retainer is cancellable monthly after the initial phase.

Frequently asked questions

CegTec & Revenue Architecture

The GTM system

Pilot, retainer & money-back

Concerns & answers

GDPR & data ownership