Self-optimizing GTM OS · Europe

More revenue.
With the GTM system.

More meetings with the right decision-makers. An infrastructure that connects your sales data, understands it and turns it into weekly priorities. Data instead of gut feeling, for B2B companies with over €1M in revenue. GDPR-compliant.

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Europäische Union GDPR-compliant · EU hosting Deutschland Built in Germany · Hamburg
B2B teams across Europe build their sales on CegTec
Use cases

One system. Every GTM play.

Every play is a query, via Slack, Claude Code, MCP or the Command Center. Your data turns into real customer understanding, and your team gets multiples more productive per head.

app.cegtec.net
Run via
Claude Code

Sound familiar?

Most B2B sales teams spend more time on research and outreach than on actually selling. That changes now.

Your data already knows who wants to buy

CRM, enrichment, LinkedIn, email, website. All there, but in silos. The buying signals exist, nobody sees them in time.

The wrong accounts get the human time

Prioritisation by gut feeling: your sales team works through leads that don't convert. The most expensive invisible mistake in sales.

Your team prospects instead of selling

Your best sales reps are stuck in LinkedIn and CRM data instead of conversations with decision-makers.

Pipeline isn't predictable

20 meetings one month, 3 the next. Without structured outbound, your pipeline depends on referrals and luck.

How your meetings are made

28+ integrations feed one data model

CRM, website, LinkedIn, email and enrichment feed one shared data model of your market. We integrate with your tools instead of forcing new ones. Zero vendor lock-in.

40+ data points per account, researched automatically

The ontology of your market: every signal mapped to an account, every person deduplicated, every account scored. Tech stack, growth phase, decision-makers, current priorities, researched automatically.

Every week: which accounts deserve human time now

The answer to the most expensive question in sales: which 20 of 200 accounts this week. With reasoning from concrete signals like funding rounds, new decision-makers or job postings. No black-box scores.

Multi-channel execution, every outcome feeds back into the model

Individually researched sequences via LinkedIn, email and WhatsApp, through to a booked meeting in your calendar. Every reply and every deal trains the model further, on over 2 million analysed emails and thousands of booked meetings across European B2B markets.

Learn more
Data Model Live Sync
28+ Integrations 40+ Data points / account 3 Outreach channels
New signals / week182
Signal Detection 12 Live
Acme GmbHSeries B: €12M funding round 94 TechFlow AGNew CTO hired 87 CloudBaseJob posting: Head of Sales 82 DataProWebsite relaunch detected 76
Account Intelligence AI-Enriched
AG Acme GmbH SaaS120 MAMunichSeries B 94 Score contribution Growth signals40 Tech fit32 Timing22 Currently on Salesforce + manual outbound. High switching intent.
Next actions 4 live
Call Solarwerk NordVisited /pricing 3x this weekHigh priorityReply to Muster Industrie AGPositive reply · draft readyApproveMeeting prep: TechFlow AGMeeting tomorrow 14:00 · briefing readyOpen prepModel updatedSignal 'new exec hire' → 3.1x meeting rateLearned
TECH STACK

Fits your existing setup

CRM, enrichment, email and LinkedIn. We integrate with your tools instead of forcing new ones. 28+ integrations, zero vendor lock-in.
Claude Code Incl. MCP access Your campaigns. One command away.

No dashboard. A system your AI assistant can query and steer directly. You get your own MCP server and operate prioritisation, outreach and lead data straight from Claude Code or your AI assistant.
Claude Code
> Which 20 accounts deserve human time this week, and why? Scoring 214 accounts across all signals…
20 accounts prioritised · Top: Acme GmbH (Series B + 3 sales roles), TechFlow AG (new CTO) > Which signals predicted meetings last quarter? Analysing outcomes from 4,360 contacts…
Top signal: new executive hire · 3.1x meeting rate vs baseline, then job postings (2.4x) > Show me duplicates and data gaps in the CRM Scanning HubSpot + enrichment…
47 duplicates, 132 gaps found · Merge suggestions ready for approval > Start outreach for the 50 target accounts Enriching leads → Pushing to Instantly…
Campaign "Q1 Targets" started · 50 leads, 3-step sequence > Pipeline report for this month Aggregating CRM + outbound + LinkedIn…
127 leads → 34 meetings → 12 proposals → 4 closed won (€189k)
28+ Integrations 3 Outreach channels 100% API-based
The architecture

Self-optimizing GTM Operating System.

A clean, relational GTM data model, agents working on top of it, and learning that compounds with every use. Not a tool, not a CRM, not an agency.

01

A relational GTM data skeleton

Clean, connected, open, not a silo, not CRM-rigid. Every signal, every person, every account in its place.

02

Agents sit on top

They automate, analyse and write insights back into the model, operable via Slack, Claude Code, MCP or the Command Center.

03

Compounding learning

"What works for whom" becomes an asset that improves with every use. Your model gets sharper the longer it runs.

04

Proven patterns from day one

You don't start from zero: what drives meetings in comparable markets is in your system from the start, and gets sharper with every campaign.

= Your edge grows every week

Your data model gets more accurate with every campaign, your ICP sharper, your prioritisation better. The longer the system runs for you, the more meetings it produces, an edge you can't buy overnight.

What you keep

Assets that stay.

A system leaves you with more than meetings: every insight deliverable is yours, backed by your own data.

A CRM you can trust

Deduplicated, enriched, maintained. An asset that stays, no matter who works with it.

Your ICP from real deals

Who converts and why, backed by your own data instead of workshop opinions.

Validated signals

Which buying signals in your market actually predict meetings. Measured, not assumed.

Predictable pipeline

Weekly priorities with reasoning. Meetings as ongoing proof that the system works.

What works for whom

What the system is worth to you.

We don't sell customer data, we know what works for whom. These patterns from thousands of campaigns feed your prioritisation; your own data and insights stay your asset. Sample calculation: measured positive replies per month, projected to pipeline.

15 Positive replies measured · per customer/month
10 Meetings ≈ 70% of positive replies
3 Deals ≈ 30% close rate
~€120k Pipeline / month at €40k ACV
Best customer ~€240k / month
Positive replies
28
Meetings
20
Average customer ~€120k / month
Positive replies
15
Meetings
10

Reply rate by channel

contacted leads & reply rate
Channel Contacted Reply rate
LinkedIn 4,360 24%
WhatsApp 820 19%
Email 871 4.7%

Sample calculation: positive replies measured · meetings ≈ 70% of positive replies · deals ≈ 30% close rate · €40,000 ACV · reply rates by channel · as of July 2026

From first message
to closed deal.

What happens when sales runs as a system: real campaigns, real numbers, real deals with companies across Europe.

All case studies Book a call
Precision Outreach 6.3% reply
Jochen Schweizer mydays Group Brand-safe B2B outreach strategy with buying-intent-driven personalization for the Christmas incentive campaign.
2,728 leads 9 campaigns 1.0% unsubscribe
GTM System
AI Outreach 22x ROI
Jomavis Solar GmbH In just 3 hours: 112 leads contacted, 7 meetings booked, and a 250 kWp deal with €100,000 margin closed.
112 leads / 3h 6.6% conversion €2,250 investment
GTM System
Multi-Channel Outreach 41 SQLs
ProSeller AG Scaling the B2B sales pipeline across 3 segments and 4+ personas with 12 parallel campaigns.
2,777 leads 29.5% acceptance 28.7% reply
GTM System
Precision Outreach 6.3% reply
Jochen Schweizer mydays Group Brand-safe B2B outreach strategy with buying-intent-driven personalization for the Christmas incentive campaign.
2,728 leads 9 campaigns 1.0% unsubscribe
GTM System
AI Outreach 22x ROI
Jomavis Solar GmbH In just 3 hours: 112 leads contacted, 7 meetings booked, and a 250 kWp deal with €100,000 margin closed.
112 leads / 3h 6.6% conversion €2,250 investment
GTM System
Multi-Channel Outreach 41 SQLs
ProSeller AG Scaling the B2B sales pipeline across 3 segments and 4+ personas with 12 parallel campaigns.
2,777 leads 29.5% acceptance 28.7% reply
GTM System

Why it works

Market data, not gut feeling

Over 3 years in the market and more than 2 million emails sent and analysed show us which industries, personas and angles convert. Your campaign starts on that evidence, not from zero.

Ready-to-use playbooks

We bring proven, ready-to-use playbooks from real campaigns and adapt them to your case. No months of setup, just battle-tested structures from day one.

Specific, not generic

Messaging anchored on concrete triggers, such as growth, succession or skills shortage, instead of interchangeable pitches. In our programmes this triples the reply rate.

Proof before promise

5 qualified meetings in 90 days, booked via cal.com/Calendly and recorded in the CRM, or 50% back.

Run by CegTec

Dedicated infrastructure, enrichment, sequencing and reply handling. The system runs, your team sells. All tool costs included.

Multi-channel with clear roles

Email drives meetings, LinkedIn builds reach and relationships, WhatsApp closes in the SME segment. We orchestrate all three.

For your role

Who the system is for

Same data, three perspectives: sales, marketing and leadership work on the same model of your market, and each gets the result they are measured on.

Head of Sales

Your day today
  • Pipeline coverage below 3x quota, and the next SDR hire only pays off in 6 to 12 months.
  • Your most expensive sellers research accounts instead of closing.
  • Prioritisation by gut feeling: nobody knows which accounts are up this week.
With the GTM system
  • A weekly priority list with reasoning. Your team calls the accounts that are ready to buy now.
  • Meetings with the right decision-makers land in the calendar, senior sales focuses on closing.
  • Cost per meeting measured instead of estimated. Pipeline becomes plannable, not hoped for.

Head of Marketing / Demand Gen

Your day today
  • Campaign leads get lost in the handover to sales. Silo instead of funnel.
  • Website visitors and LinkedIn engagement stay anonymous and unused.
  • Attribution ends at the MQL: nobody sees what actually drives meetings.
With the GTM system
  • Every signal, from website to LinkedIn to email to CRM, is mapped to an account and feeds prioritisation.
  • You see which campaigns and signals predict meetings, not just clicks and MQLs.
  • A deduplicated CRM as the shared truth with sales. No more handover losses.

Managing Director / Owner

Your day today
  • New business depends on referrals, trade fairs and luck.
  • Growth has meant hiring more people. Sales only scales with headcount.
  • No time for strategic sales building next to day-to-day operations.
With the GTM system
  • More revenue per head: plannable new business without building an SDR team.
  • A system that stays and learns, not a vendor you become dependent on.
  • Proof over promise: 5 qualified meetings in 90 days, or 50% back.

From over 3 years in the market and more than 2 million emails sent and analysed, we know what converting customers have in common. Tick what applies to you. From 4 of 6, systematic sales tends to fire.

Strong fit Less suited
Positioning Clear niche with 5,000+ reachable companies Jack-of-all-trades or a niche under 500 firms
Buyer Decision makers clearly nameable (role, department) Anonymous consumers (B2C)
Offer Repeatable, sold to many similar companies Every project entirely bespoke
Maturity Product-market fit from €1M annual revenue Pre product-market fit or under ~€500k revenue
Differentiation A clear reason customers buy from you Interchangeable, competing on price only
Sales Capacity to run and close the meetings No one for follow-up and closing
Book an intro call →
Two ways

We run it, or you do.

The same GTM Operating System, two ways in. Depending on your team, pace and budget.

Done-for-you

Run by CegTec

A forward-deployed engineer implements your system, connects your sources and generates pipeline. You get meetings, not a project.

  • Forward-deployed engineer implements & operates
  • Sources connected, CRM cleaned, signals validated
  • Pipeline generation through to booked meetings
  • 5 qualified meetings in 90 days, or 50% back
Book a call → See details
Self-service

GTM Goat, run it yourself

Your team runs the system itself, via Slack, Claude Code, MCP or the Command Center. We set it up, you steer.

  • Your own workspace, live in minutes
  • Operable via Slack, Claude Code, MCP, Command Center
  • Every GTM play, the same engine
  • 4 weeks free trial
See GTM Goat →
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Step-by-step guides for outbound, AI visibility and pipeline building. Exclusive to CegTec partners.

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Next step

30 minutes for your sales team

We'll show how the GTM system works for companies like yours, with concrete examples from the European market. No slides, real results.

30-minute strategy call
30 minutes
No prep required
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