Agentic GTM operating system · GDPR-first

More revenue.
With the self-learning GTM system.

More meetings with the right decision-makers. An infrastructure that connects your sales data, understands it and turns it into weekly priorities, getting better with every outcome. Data instead of gut feeling, for B2B companies above €1M revenue. GDPR-first.

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Europäische Union GDPR-compliant · EU hosting Deutschland Built in Germany · Hamburg
B2B teams across Europe build their sales on CegTec
Use cases

One system. Every GTM play.

Every play is a query, via Slack, Claude Code, MCP or the Command Center. Your data turns into real customer understanding, and your team gets multiples more productive per head.

app.cegtec.net
Run via
Claude Code
Why cegtec

Same market. Two outcomes.

Most B2B teams fight the same handful of problems. A GTM operating system turns every one of them around.

Without cegtec
With cegtec
4+ tools, data in silos — nobody sees the buying signals in time.
One system, one data model — signals surface the moment they appear.
Priorities set by gut — the wrong accounts get your team’s time.
Weekly priorities with a reason, not a black box.
Reps research and prospect instead of selling.
The system does the busywork; your team runs the conversations.
Pipeline swings — 20 meetings one month, 3 the next.
A predictable pipeline. Meetings as ongoing proof it works.
Knowledge lives in one head and walks out when a rep leaves.
Every winning play stays in the system — and compounds.
Data tools with no clear EU legal footing — a standing risk.
GDPR-first: EU hosting, human-in-the-loop, fully auditable.

Net effect: fewer people, more meetings — and an edge that compounds every week.

For your role

Who the system is for

Same data, three perspectives: sales, marketing and leadership work on the same model of your market, and each gets the result they are measured on.

Head of Sales

Your day today
  • Pipeline coverage below 3x quota, and the next SDR hire only pays off in 6 to 12 months.
  • Your most expensive sellers research accounts instead of closing.
  • Prioritisation by gut feeling: nobody knows which accounts are up this week.
With the GTM system
  • A weekly priority list with reasoning. Your team calls the accounts that are ready to buy now.
  • Meetings with the right decision-makers land in the calendar, senior sales focuses on closing.
  • Cost per meeting measured instead of estimated. Pipeline becomes plannable, not hoped for.

Head of Marketing / Demand Gen

Your day today
  • Campaign leads get lost in the handover to sales. Silo instead of funnel.
  • Website visitors and LinkedIn engagement stay anonymous and unused.
  • Attribution ends at the MQL: nobody sees what actually drives meetings.
With the GTM system
  • Every signal, from website to LinkedIn to email to CRM, is mapped to an account and feeds prioritisation.
  • You see which campaigns and signals predict meetings, not just clicks and MQLs.
  • A deduplicated CRM as the shared truth with sales. No more handover losses.

Managing Director / Owner

Your day today
  • New business depends on referrals, trade fairs and luck.
  • Growth has meant hiring more people. Sales only scales with headcount.
  • No time for strategic sales building next to day-to-day operations.
With the GTM system
  • More revenue per head: plannable new business without building an SDR team.
  • A system that stays and learns, not a vendor you become dependent on.
  • Proof over promise: 5 qualified meetings in 90 days, or 50% back.

How your meetings are made

28+ integrations feed one data model

CRM, website, LinkedIn, email and enrichment feed one shared data model of your market. We integrate with your tools instead of forcing new ones. Zero vendor lock-in.

40+ data points per account, researched automatically

The ontology of your market: every signal mapped to an account, every person deduplicated, every account scored. Tech stack, growth phase, decision-makers, current priorities, researched automatically.

Research, prioritisation and sequences — automatic

Agents score every account against your ICP, prioritise with reasoning from concrete signals like funding rounds, new decision-makers or job postings, and build the right sequence — automatically. You step in only where human judgment matters. No black box.

Multi-channel execution, every outcome feeds back into the model

Individually researched sequences via LinkedIn, email and WhatsApp, through to a booked meeting in your calendar. Every reply and every deal trains the model further, on over 2 million analysed emails and thousands of booked meetings across European B2B markets.

Learn more
Data Model Live Sync
28+ Integrations 40+ Data points / account 3 Outreach channels
New signals / week182
Auto-prioritisation 12 Live
Acme GmbHSeries B: €12M funding round 94 TechFlow AGNew CTO hired 87 CloudBaseJob posting: Head of Sales 82 DataProWebsite relaunch detected 76
Account Intelligence AI-Enriched
AG Acme GmbH SaaS120 MAMunichSeries B 94 Score contribution Growth signals40 Tech fit32 Timing22 Currently on Salesforce + manual outbound. High switching intent.
Next actions 4 live
Call Solarwerk NordVisited /pricing 3x this weekHigh priorityReply to Muster Industrie AGPositive reply · draft readyApproveMeeting prep: TechFlow AGMeeting tomorrow 14:00 · briefing readyOpen prepModel updatedSignal 'new exec hire' → 3.1x meeting rateLearned
TECH STACK

Fits your existing setup

CRM, enrichment, email and LinkedIn. We integrate with your tools instead of forcing new ones. 28+ integrations, zero vendor lock-in.
Claude Code Incl. MCP access Your campaigns. One command away.

No dashboard. A system your AI assistant can query and steer directly. You get your own MCP server and operate prioritisation, outreach and lead data straight from Claude Code or your AI assistant.
Claude Code
> Which 20 accounts deserve human time this week, and why? Scoring 214 accounts across all signals…
20 accounts prioritised · Top: Acme GmbH (Series B + 3 sales roles), TechFlow AG (new CTO) > Which signals predicted meetings last quarter? Analysing outcomes from 4,360 contacts…
Top signal: new executive hire · 3.1x meeting rate vs baseline, then job postings (2.4x) > Show me duplicates and data gaps in the CRM Scanning HubSpot + enrichment…
47 duplicates, 132 gaps found · Merge suggestions ready for approval > Start outreach for the 50 target accounts Enriching leads → Pushing to Instantly…
Campaign "Q1 Targets" started · 50 leads, 3-step sequence > Pipeline report for this month Aggregating CRM + outbound + LinkedIn…
127 leads → 34 meetings → 12 proposals → 4 closed won (€189k)
28+ Integrations 3 Outreach channels 100% API-based
The architecture

One operating system. Seven layers. GDPR-first.

Not a tool, not a CRM, not an agency. A layered, agentic GTM operating system — the way winning teams now run go-to-market. Every layer swappable, every outcome feeding back.

EU GDPR & Governance EU hosting · human-in-the-loop sign-off · full auditability. Wraps every layer — not a footnote.

Operate the whole system from one surface — Command Center, chat or API. No new tool to adopt.

Without it: Reps jump between CRM, outreach tool, LinkedIn and spreadsheets — nothing talks to anything. With cegtec: One surface, one login, everything connected.
Command CenterChatAPI

Demand detection, enrichment, multi-channel outreach, reply handling, meeting booking.

Without it: Reps spend 80% of their time on research, lists and follow-ups instead of selling. With cegtec: The system does the busywork; your team runs the conversations.
SourcingEnrichmentMulti-ChannelReply-Handling

The versioned ontology of your market — ICP, personas, playbooks, angles — that updates itself: every reply, meeting and close feeds back what works for whom.

Without it: Knowledge sits in heads and slide decks. It never improves, and it walks out on a rep’s last day. With cegtec: “What works for whom” compounds into an asset that gets sharper each campaign — and new hires start on proven plays from day one.
ICPPersonasPlaybooksLearnings

28+ sources into one relational data model. We plug into your tools — zero vendor lock-in.

Without it: Customer data sits fragmented across tools that don’t know about each other. With cegtec: Every signal, person and account in one place — your existing tools stay.
CRMLinkedInE-MailEnrichment

Agents source, research, write and classify replies. A human approves what goes out.

Without it: More output used to mean hiring more people — expensive and slow. With cegtec: One rep does the work of a team, with a human gate on quality.
AutonomousHuman-gated

Swappable large language models under the hood — never locked to one vendor.

Without it: A model switch shouldn’t mean a migration or a lock-in. With cegtec: Always the best model per task, no rebuild.
LLMsSwappable
Self-learning loop — every reply, meeting and close flows back and sharpens the model.
= The longer it runs, the more meetings it books — a compounding edge you can’t buy overnight.
The data moat

We don’t guess the market. We measure it.

Across a dozen B2B go-to-market operations we see what most teams never measure: cold outreach replies rarely — and wildly unevenly. Roughly 6× between the weakest and the best segment, on the same effort. Guess wrong and you burn the budget in the wrong market.

Reply-rate spread · across the markets we run
Saturated segment 1.5%
Blended average ~5%
Best segment 12%
Qualified replies across 50,000+ contacts. No open-rate vanity.
Measured across verticals like EnergySolarDefense & industrialSaaSReal estateSales servicesEvents
What moves the number
Signal over list A concrete, checkable trigger beats a generic cold blast — up to 3× reply on the same list.
Tight segment beats volume Sharply cut audiences reply ~2.5× more than broad lists. Half the list, more conversations.
A small ask beats a hard pitch A low-friction CTA on first touch outperforms the instant 30-minute demo request.
10+B2B operations run
50k+contacts reached
2.5k+replies classified

This isn’t in any off-the-shelf tool. It only exists because one system runs many markets at once and measures every reply — and it sharpens every week.

What you keep

Assets that stay.

A system leaves you with more than meetings: every insight deliverable is yours, backed by your own data.

A CRM you can trust

Deduplicated, enriched, maintained. An asset that stays, no matter who works with it.

Your ICP from real deals

Who converts and why, backed by your own data instead of workshop opinions.

Validated signals

Which buying signals in your market actually predict meetings. Measured, not assumed.

Predictable pipeline

Weekly priorities with reasoning. Meetings as ongoing proof that the system works.

From first message
to closed deal.

What happens when sales runs as a system: real campaigns, real numbers, real deals with companies across Europe.

All case studies Book a call
Precision Outreach 6.3% reply
Jochen Schweizer mydays Group Brand-safe B2B outreach strategy with buying-intent-driven personalization for the Christmas incentive campaign.
2,728 leads 9 campaigns 1.0% unsubscribe
GTM System
AI Outreach 22x ROI
Jomavis Solar GmbH In just 3 hours: 112 leads contacted, 7 meetings booked, and a 250 kWp deal with €100,000 margin closed.
112 leads / 3h 6.6% conversion €2,250 investment
GTM System
Multi-Channel Outreach 41 SQLs
ProSeller AG Scaling the B2B sales pipeline across 3 segments and 4+ personas with 12 parallel campaigns.
2,777 leads 29.5% acceptance 28.7% reply
GTM System
Precision Outreach 6.3% reply
Jochen Schweizer mydays Group Brand-safe B2B outreach strategy with buying-intent-driven personalization for the Christmas incentive campaign.
2,728 leads 9 campaigns 1.0% unsubscribe
GTM System
AI Outreach 22x ROI
Jomavis Solar GmbH In just 3 hours: 112 leads contacted, 7 meetings booked, and a 250 kWp deal with €100,000 margin closed.
112 leads / 3h 6.6% conversion €2,250 investment
GTM System
Multi-Channel Outreach 41 SQLs
ProSeller AG Scaling the B2B sales pipeline across 3 segments and 4+ personas with 12 parallel campaigns.
2,777 leads 29.5% acceptance 28.7% reply
GTM System
Three ways

We run it, you do, or your agency.

The same GTM Operating System, three ways in. Depending on your team, pace and business model.

Done-for-you

Run by CegTec

For companies without their own sales capacity — after results, not another project.

A forward-deployed engineer implements your system, connects your sources and generates pipeline. You get meetings, not a project.

  • Forward-deployed engineer implements & operates
  • Sources connected, CRM cleaned, signals validated
  • Pipeline generation through to booked meetings
  • 5 qualified meetings in 90 days, or 50% back
Book a call → See details
Self-service

GTM Goat, run it yourself

For digital companies and agencies with a team that runs GTM itself.

Your team runs the system itself, via chat, API or the Command Center. We set it up, you steer.

  • Your own workspace, live in minutes
  • Operable via chat, API or the Command Center
  • Every GTM play, the same engine
  • 4 weeks free trial
See GTM Goat →
Whitelabel

For agencies

For agencies running outreach for their clients — under their own brand.

The same system as your engine: one operating system, unlimited clients. You keep the brand, the relationship and the margin.

  • 100% whitelabel — your brand, your domain
  • One system, unlimited client workspaces
  • Margin over man-hours — agents do the busywork
  • GDPR-first as a sales argument
See whitelabel →
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Step-by-step guides for outbound, AI visibility and pipeline building. Exclusive to CegTec partners.

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Register for free and get access to exclusive playbooks and guides.

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Next step

30 minutes for your sales team

We'll show how the GTM system works for companies like yours, with concrete examples from the European market. No slides, real results.

30-minute strategy call
30 minutes
No prep required
GDPR-compliant
Reply within 2h