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Precision Outreach Experiences / D2C-B2B Outreach System
Jochen Schweizer mydays Group

Jochen Schweizer mydays Group

How CegTec built a brand-safe B2B outreach strategy for the Jochen Schweizer mydays Group, with buying-intent-driven personalisation, 2,700+ HR recruiters contacted and a 6.3% reply rate on the Christmas incentive campaign.

2,728
Leads contacted
6.3%
Reply rate
9
Campaigns
1.0%
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Jochen Schweizer mydays Group (JSMD) is the market leader for experience gifts in the DACH region. The goal: build a systematic B2B outreach channel for corporate customers, specifically HR decision makers and recruiters in finance and pharma as buyers of experience vouchers for employee incentives.

  • Automated outreach had to match the premium brand
  • Every message had to meet brand standards and be highly personalised
  • Target audience: HR decision makers and recruiters in finance and pharma
  • Focus on Christmas incentive gifts for employees
  • CegTec handled the full strategy consulting from ICP definition to brand-fit check

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Jochen Schweizer mydays Group — Lemlist campaign performance

427 ready1,764 in progress1,391 completed
CampaignProgressAcceptedRepliedInterest.
Campaign DACH-01
284/595
15.7%3.4%0.2%
Campaign DACH-02
96/494
2.3%0.8%0.2%
Campaign DACH-03
61/496
3.1%3.1%0.2%
Campaign DACH-04
219/367
20.5%5.1%0.6%
Campaign DACH-05
297/421
29.4%7.5%0.0%
Campaign DACH-06
242/326
22.1%6.8%0.4%
Campaign DACH-07
192/456
26.9%6.7%0.5%
Showing 7 of 9 campaigns
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