Pricing

One price per workspace.
You pay for usage, not for seats.

A workspace is a sealed-off GTM environment: one market, one business unit or one client. You run the system yourself, or we run it for you. Both are here, with the price attached.

EU GDPR-compliant · EU hosting Germany Built in Germany
€149
Starter per workspace / month
€499
Growth per workspace / month
€3,401
setup one-off, 5 meetings in 90 days or €1,700 back
4 weeks
free on self-registration
The base plans

Two plans per workspace. Both with the full system.

Every plan gets the same system: all agents, all channels, analytics, and MCP and API access. They differ in monthly credit volume, in the number of seats, in bringing your own API keys, and in support. No plan caps how many senders you run, and connecting your own mailboxes is free and unlimited.

Starter

€149

/ month per workspace

5,000 credits per month

Included in the plan

  • Seats (LinkedIn or WhatsApp) 1
  • Connect your own mailboxes unlimited
  • CRM integration included
  • The full system: every agent, every channel, analytics, learning loop
  • Unlimited senders, connect your own mailboxes for free
  • MCP and API access: drive it from Claude Code or any other agent
  • Use every connected data source, without provider contracts of your own
  • CRM integration included: HubSpot, Pipedrive or Salesforce, both ways
  • Further seats at €19 per month, any time
  • Unlimited team members
  • Top up credits at any time
  • Standard support

Roughly ~625 researched leads and ~20 positive replies per month.

Start the trial →
Most chosen

Growth

€499

/ month per workspace

25,000 credits per month

Included in the plan

  • Seats (LinkedIn or WhatsApp) 5
  • Connect your own mailboxes unlimited
  • CRM integration included
  • Everything in Starter, with five times the credits and five seats
  • Unlimited senders, connect your own mailboxes for free
  • Your own API keys (BYOK): control data and enrichment costs yourself
  • MCP and API access
  • Priority support

Roughly ~3,125 researched leads and ~100 positive replies per month.

Start the trial →

Enterprise

Get in touch

Custom agreement

75,000 credits per month, committed volume at the lowest €/credit

Included in the plan

  • Seats (LinkedIn or WhatsApp) 10
  • Connect your own mailboxes unlimited
  • CRM integration included
  • Everything in Growth, as a custom agreement, CRM integration included
  • Unlimited senders, further seats by agreement
  • Volume tiers across all your workspaces
  • A dedicated contact, contract and invoicing by agreement
  • SSO and SLA on request; the data processing agreement (DPA) applies to every plan anyway

For high volume, agencies and procurement requirements.

Book an intro call →

All prices are in EUR plus statutory VAT. You create as many workspaces as you need, and each one needs its own plan. Credits stay per workspace; there is deliberately no shared credit pool across workspaces. The volume tier and the term discount cannot be combined, and the higher of the two applies. From ten active workspaces a volume tier applies. The terms are on For agencies. How running it yourself actually works, what you do and what the system takes over, is on self-service in detail.

Sending units

As many senders as you want. Units added as you need them.

Connecting your own mailboxes is free and unlimited, and costs you nothing. Three things can be added: further seats for LinkedIn or WhatsApp, and for cold outreach your own mailboxes and domains. The latter two are not self-service: behind them sit setup, DNS, warm-up and ongoing operation by us.

Unit Price Cadence What it is for
Further seat €19 per month, per seat One more LinkedIn profile or WhatsApp number in the send rotation. Add seats at any time.
Cold outreach mailbox €9 per month, per mailbox Done-for-you setup: we create the mailbox, set the DNS records, warm it up and keep it running. Connecting your own mailboxes is free and separate from this.
Sending domain €25 one-off, per domain Done-for-you setup: a dedicated cold outreach domain, registered and configured by us, separate from your main domain so the deliverability of your company mail stays untouched. No recurring fee; registration renewals are included.

A seat is either a LinkedIn profile or a WhatsApp number, your call per seat, and you can add seats at any time. No plan includes cold outreach mailboxes or sending domains; anyone who needs them books them individually. Because our work sits behind them, they appear on the service invoice, on self-service too. On done-for-you, 5 mailboxes and 2 domains are already part of the service. Cancellation follows whichever rulebook applies: the SaaS Terms for platform items, the Service Description for service items.

Topping up credits

If the monthly allowance is not enough, top it up, either once or as a fixed monthly package. There are no other top-ups.

Package Price Cadence
5,000 credits €125 one-off or monthly
15,000 credits €330 one-off or monthly
Done for you

Or you take the calls, and we run the rest.

The offer is built from three blocks. The platform always runs; setup and service are yours to add if you want them. Each block carries its own price, and the table below shows what the combinations cost.

  1. 1

    Platform: Starter or Growth

    from €149 per month, from day 1

    The CegTec Platform on the plan you choose: Starter (€149, 5,000 credits, 1 seat) or Growth (€499, 25,000 credits, 5 seats, your own API keys). CRM integration and team access are included in every plan. One plan runs from day one, whether you drive it yourself or we drive it for you. For the done-for-you service we recommend Growth: the service draws credits from your allowance, and on Starter that usually means buying credit packages.

    exactly one plan · SaaS invoice

  2. 2

    Setup

    €3,401 one-off, month 1

    We build the system: ICP research, playbook, sending infrastructure with domains, DNS and warm-up, 500 verified leads and multichannel sequences live in week 2. Backed by the meeting guarantee.

    optional · service invoice

    5 qualified meetings in 90 days, or €1,700 back. The guarantee belongs to the setup. If the meetings are missed, we offset that fixed amount against the next service invoice, or pay it out within 14 days if no service is running.

  3. 3

    Service

    €2,001 per month, from month 2 with setup, from day 1 without

    We keep the operation running: 1 playbook, 1,000 researched leads a month, reply handling, meeting prep, weekly refinement. Includes 5 cold outreach mailboxes and 2 sending domains.

    optional · service invoice

What the combinations cost

What you book Month 1 From month 2
Platform only (Starter) €149 €149 per month
Platform only (Growth) €499 €499 per month
Growth + setup €3,900 €499 per month
Growth + setup + service €3,900 €2,500 per month (service from month 2)
Growth + service, no setup €2,500 €2,500 per month (service from day 1)
Starter + service, no setup €2,150 €2,150 per month (credit packages may be needed)

What you pay and when, all in one place

Line item Price Cadence What is included
Growth platform €499 per month, from day 1 25,000 credits, 5 seats, your own API keys, CRM integration and team access. It always runs, whether you drive it yourself or we drive it for you. On the SaaS invoice.
Setup €3,401 one-off, month 1, optional ICP research and playbook, the sending infrastructure provided and run by us (5 cold outreach mailboxes, 2 sending domains, DNS and warm-up included, not rented separately on top), 500 verified leads, multi-channel sequences live in week 2. Backed by the guarantee: 5 qualified meetings in 90 days, or €1,700 back.
Service €2,001 per month, optional, from month 2 with setup and from day 1 without 1 playbook (offer + ICP + persona), 1,000 leads per month, 1 channel (email or LinkedIn), AI reply handling, meeting prep and weekly refinement. On the service invoice.
Additional playbook +€500 per month Every further vertical, persona or offer, with its own ICP, its own messaging line and its own sequences.
Extra leads +€500 per 500 leads / month Beyond the 1,000 included. Researched, verified and enriched, not purchased lists.
Further mailboxes and domains €9 / €25 per mailbox per month / per domain one-off Beyond the 5 mailboxes and 2 domains included in the service. On done-for-you they sit on the service invoice, because setting them up and running them is our work.

Term discount on the base

Term Discount Licence Service Together
Monthly none €499 €2,001 €2,500 / month
3 months 10 % €449.10 €1,800.90 €2,250 / month
6 months 15 % €424.15 €1,700.85 €2,125 / month
12 months 20 % €399.20 €1,600.80 €2,000 / month

The discount applies to the licence and the service. Not to the setup, not to seats, not to credit packages and not to other one-off items. An example: a 12 month term, a second playbook and 1,000 extra leads give €2,000 for licence and service + €500 playbook + €1,000 leads = €3,500 per month. The CRM integration is included in all plans and costs nothing extra. On a 6 or 12 month term the offer can set a monthly conversion target; if it is missed in two consecutive full calendar months, you can exit with 14 days’ notice to month end (clause 3.2 of the service description). Mailboxes and domains beyond those included in the service are billed against the unit list above, on the service invoice for done-for-you.

True on both routes

Four things that do not change.

4 weeks free on self-registration

Register yourself and you get one four-week trial per account, with 2,000 credits and one seat, no credit card and no notice period. Every further workspace starts on a paid plan. API and MCP access are included, so you can drive the workspace from Claude Code, Codex or any other MCP-capable agent from the start. The chosen plan’s own quota applies from the first payment. Offers start immediately, with no trial phase.

No per-user fee

Any number of team members work in the workspace at no extra cost. Not to be confused with seats, which stand for connected LinkedIn or WhatsApp accounts in the send rotation.

GDPR-first

EU hosting, a documented legal basis, and a human approval point before anything goes out.

No lock-in

Cancel monthly. Data, playbooks and sequences live in your workspace and come with you.

Frequently asked

What buyers ask us most about price.

How does the meeting guarantee at the start work?

If we do not reach at least 5 qualified meetings within 90 days of the setup start, you get €1,700 back. The amount is fixed by agreement and relates to the setup price. The platform licence is not affected, because the platform was running during that time. This refund is the only claim if the target is missed; success itself is not owed. The precondition is your full cooperation: onboarding data and access within 5 working days, sign-off on sequences and lead lists within 3 working days, CRM access and a connected meeting tool, no change to the ICP and no pausing during the guarantee period. The specific targets and all conditions are set out in your offer.

What counts as a qualified meeting?

A meeting booked through the connected meeting tool (cal.com or Calendly) with a person who matches the agreed ICP and who either decides or is involved in the decision at the customer company, recorded in the CRM. No-shows without a rescheduled meeting, meetings outside the ICP and conversations with existing contacts from your own base do not count.

What applies on a 6 or 12 month term?

On a longer term the offer can set a monthly conversion target, optional rather than automatic. A conversion is a qualified meeting or a qualified positive reply, and each contact counts at most once. If the target is missed in two consecutive full calendar months, you can cancel in text form with 14 days’ notice to month end, within 10 working days of the end of the second month. The first full month after the service starts does not count, nor do months in which you ask for changes to the ICP, the audience or the messaging, nor the month after those. The target, how it is counted and the conditions are set out in your offer (clause 3.2 of the service description).

What does GTM Goat cost per month?

Starter is €149 per workspace and month with 5,000 credits; Growth is €499 per workspace and month with 25,000 credits. Register yourself and you start with four free weeks and 2,000 credits; plans booked through an offer start immediately. The trial runs once per account and includes one seat plus full API and MCP access, and a seat is a connected LinkedIn or WhatsApp account rather than a person. There is no per-user fee, so any number of people work in the same workspace. If you run a large number of workspaces, a volume tier applies from ten active ones.

What is a workspace?

A workspace is a sealed-off GTM environment: its own data, its own playbook, its own credits and its own billing. Agencies typically run one workspace per client, companies one per business unit or market. You can create as many as you need.

What is a credit and what consumes it?

Credits are the thinking work of the system: research per company, AI qualification against your ICP, contact enrichment including email and phone discovery, and writing the outreach. As a rule of thumb, around 8 credits go into one researched lead and around 250 credits into one positive reply. If the monthly volume is not enough, you buy credits on top as a package: 5,000 for €125 or 15,000 for €330, one-off or monthly. The monthly allowance of your plan expires at month end; packages bought on top are valid for 12 months from purchase, and the monthly allowance is always used first.

What is the difference between self-service and done-for-you?

The same platform, a different division of labour. On self-service you run the system yourself and pay the licence per workspace: Starter €149, Growth €499 a month. On done-for-you our service comes on top, research, outreach, reply handling and refinement. They stay two separate blocks though: €2,001 service plus €499 platform licence, €2,500 a month together, not a package price but a sum of two items on two invoices. The biggest practical difference is the sending infrastructure. On self-service no plan includes cold outreach mailboxes or sending domains, and you add them individually when you need them (€9 per mailbox per month, €25 per domain one-off). On done-for-you, 5 mailboxes and 2 domains are part of the service, with setup, DNS, warm-up and operation. Connecting your own mailboxes is free and unlimited in both models.

How many senders can I run, and what do they cost?

As many sender identities as you want, that is not capped, and connecting your own mailboxes is free and unlimited. Only three things are billed. First, seats for LinkedIn or WhatsApp: Starter carries 1, Growth 5, Enterprise 10, and every further seat costs €19 per month and can be added at any time. Second, cold outreach mailboxes at €9 per month, and third, sending domains at €25 one-off. Those two are not self-service: behind them sit setup, DNS, warm-up and ongoing operation by us. No plan includes them, whereas on done-for-you 5 mailboxes and 2 domains are part of the service.

Why two contracts on done-for-you?

Because you get two different things. One is the licence for the CegTec Platform, the same software self-service customers run themselves, governed by the SaaS Terms. The other is our service: the people who run research, campaigns and reply handling for you, governed by the Service Description. The offer shows them as separate blocks; billing runs on two separate invoices, each citing its own rulebook. The practical benefit: you can end the service and keep the platform, in which case exactly that one invoice falls away, and your data stays yours, and on full payment you receive a perpetual right to use the work results, meaning the analyses, reports, visualisations and the findings derived from them (clause 5.2 of the general terms).

Is there a minimum term?

No. Self-service plans are cancellable monthly, and anyone who registers themselves starts with four free weeks without a credit card. For done-for-you the setup is the entry point, and it carries a meeting guarantee so the first step is not a risk. The service is booked separately: from month 2 with setup, from day 1 without.

Let us run the numbers on your case.

30 minutes: we show you the system and work through your case. Or you simply start: four weeks free, no credit card.