Every line item.
So you can check the maths.
We run the GTM system for you: platform, integrations, skills, support and execution in one fixed monthly fee from €2,500. In month 1 the setup is added for €3,900, backed by a meeting guarantee. This page sets out what both amounts are made of: every building block with its own price, plus the maths against building it yourself. No hidden tool invoices, no hiring, no three months of learning curve.
GDPR-compliant · EU hosting 
Built in Germany From €2,500 per month, and that is the whole price.
All-in means all-in: infrastructure, platform, skills, support and execution. What you would otherwise carry as four invoices and one line in the headcount plan is one item here: the retainer base price of €2,500 per month, which you can work through in the configurator below.
Mailboxes and domains, provided by us
The dedicated outbound infrastructure is part of the package: domains registered, mailboxes set up, warmed up and operated on an ongoing basis by CegTec. Exactly the infrastructure that is built up in the setup month. You do not rent it separately on top.
A GTM Goat plan per workspace, with a credit ceiling
The platform itself is included, on one plan per workspace: Starter with 5,000 credits per month for the base engine, Growth with 25,000 credits per month for higher tiers. Credits are the measured resource for research, enrichment and agent work; the plan sets the monthly ceiling.
Skills and playbooks from day 1
ICP, personas, buying signals, messaging angles and sequences, built on playbooks that have already delivered results in DACH, instead of starting from zero.
Support and execution
We run the operation: research, outreach, reply handling, reporting, sharpening. You run the conversations and sign off on what goes out.
Reporting and integrations
Connection to your CRM, mailboxes, LinkedIn and the tools already running at your end, plus reporting that makes reply rates, meetings and pipeline visible. No second invoice for the toolbox.
One difference that matters: in the self-service and reseller models, domains and mailboxes explicitly stay your own concern and your own cost. In done-for-you we provide and operate them. The credit model is the same as in self-service, where the complete plan and credit table can be found.
It does not stay a pure rental model: you get a system with integrations, skills and support that you can operate yourself long term with our consulting. A build-out investment without the build-out risk. GDPR and UWG compliance is a given throughout, not fine print.
What getting started looks like in practice.
Month 1 carries the setup: a one-off €3,900, backed by the meeting guarantee, 5 qualified meetings in 90 days or 50% back. From month 2 the same system continues on a retainer: base €2,500 per month, all-in. That is the same fixed price mentioned above, not a second price alongside it. In the configurator you can see what additional playbooks, extra leads, further senders and a CRM integration cost, and what discount longer terms give you.
Every building block with its own price
| Building block | Price | What sits behind it |
|---|---|---|
| Base retainer | €2,500 / month | Includes 1 playbook (offer + ICP + persona), 1,000 leads per month, the email channel, AI reply handling, meeting prep and all tool costs. |
| Additional playbook | +€500 / month | Every further playbook, a second vertical, a second persona or a second offer, with its own ICP, its own messaging line and its own sequences. |
| Extra leads | +€1 / lead | Beyond the 1,000 included, bookable in steps of 500. Researched, verified and enriched, not purchased lists. |
| Email sender | +€100 / profile / month | Every additional sending profile including domain, mailbox, warmup and ongoing operation by us. |
| LinkedIn sender | +€100 / profile / month | Every additional LinkedIn profile in the send rotation, with the limits and sending windows the platform enforces. |
| CRM integration | +€500 / month | Optional: HubSpot or Salesforce, connected both ways, so leads, activities and deals flow back into your CRM. |
Term discount
| Term | Discount on the base | Effective base |
|---|---|---|
| Monthly | none | €2,500 / month |
| 3 months | 10 % | €2,250 / month |
| 6 months | 15 % | €2,125 / month |
| 12 months | 20 % | €2,000 / month |
The term discount applies to the base, not to the add-on building blocks. An example: a 12 month term, a second playbook and 1,000 extra leads give €2,000 base + €500 playbook + €1,000 leads = €3,500 per month. In the configurator below you can put your own case together.
Configure your GTM system
Start small, scale as you need. All tool costs included.
Pick base model
Included
- 1 playbook (offer + ICP + persona)
- 1 channel (email or LinkedIn)
- 500 leads enriched & contacted
- AI reply handling
- Slack reporting
- 30-day term
- All tool costs included
Min. 5 qualified meetings or 50% (€1,950) back
• Booked meeting with ICP-matching decision maker
• Tracked via cal.com/Calendly + CRM
• Requires CRM access & meeting tool connected
After the pilot: auto-renewal into retainer or exit. Cancel 7 days before end.
What the same outbound costs if you build it yourself.
Anyone assembling Clay, outreach tools, an LLM, data and a GTM engineer themselves pays more and waits longer. The following values are researched ranges, as of 06/2026. They are not offers and not CegTec prices.
| Line item if you build it yourself | Researched range | Note |
|---|---|---|
| Tool stack (enrichment, sequencer, LinkedIn, data, LLM, email infrastructure) | ~$800–1,800 / month | Market prices, researched |
| Operator: GTM engineer (DACH, senior) | ~€70–110k / year | fully loaded ~€5,000–9,000 / month |
| Operator alternative: SDR (German median) | Base €48,947 · OTE €72,173 | RepVue 2026 |
| ~3 months of trial and error before the first qualified meeting happens | ≈ €15,000–24,000 | Operator cost before the first result |
Researched, as of 06/2026. The tool stack is not the real cost driver. It is the person operating it is. Vendor prices and salaries change; please re-check them before doing your own calculation.
The difference is not only the amount, it is the time. The playbooks that work, ICPs, personas, messaging angles and channels, already exist. We skip the learning curve others pay three months for.
Performance-based , under one clear condition.
We also work on a success basis, with shared risk. That requires two things, and we would rather say it beforehand than in the contract.
Condition 1: existing product-market fit
The offering must be validated in the market. Without PMF, outbound amplifies nothing, and then a success-based model will not carry the engagement either.
Condition 2: ARR above €1m
Only from that size do the unit economics carry a shared risk. Below it we work on the fixed model from €2,500 per month, and that is not a negotiating position, it is the condition.
We qualify before the offer, not afterwards.
Fits
- A B2B offering that needs explaining, with existing product-market fit
- A vertical or a target group that can be named
- Someone who can run conversations once meetings come in
- A willingness to sign off, human-in-the-loop stays with you
Does not fit (yet)
- No product-market fit: outbound amplifies a message, it does not invent one
- An unclear vertical or "we sell to everyone"
- An expectation that meetings appear without a sign-off process
- No sales team behind it that can take the conversations
Evidenced results from real campaigns
- 112 leads in 3 h
- 17% response
- 7 meetings
- 22x ROI
- 2,777 contacts
- 9.9% reply
- 41 SQLs
- 2,728 contacts
- 6.3% reply
- 1.0% unsubscribe
6+ years of DACH outbound, 50+ B2B clients. In markets where we have no evidence of our own, we build the market knowledge together , and we say so upfront instead of claiming results.
Frequently asked questions
Setup, the meeting guarantee, how the retainer is composed and contract term: the commercial details.
Where to go next.
All prices at a glance, the self-service plans, done-for-you and the platform credits, are on the pricing overview.
Let us run the numbers on your pipeline.
Three ways in , you decide how deep you go.