Every line item.
So you can check the maths.
We run the GTM system for you: platform, integrations, skills, support and execution. The running cost is €2,001 service plus the €499 platform licence, €2,500 per month all told. In month 1 the setup is added for €3,401, backed by a meeting guarantee, which puts the first month at €3,900. This page sets out what each amount is made of: every building block with its own price, plus the maths against building it yourself. No hidden tool invoices, no hiring, no three months of learning curve.
GDPR-compliant · EU hosting 
Built in Germany From €2,500 per month, built from two blocks.
Two blocks instead of a line in the headcount plan: €2,001 service under the Service Description and €499 platform licence under the SaaS Terms, €2,500 per month together. The offer states each block with its own price. Billing runs on two separate invoices, so you can cancel each on its own.
Mailboxes and domains, provided by us
The sending infrastructure sits inside the service: 5 cold outreach mailboxes and 2 sending domains, registered, set up, warmed up and kept running by us. You do not rent them separately on top. If you need more, you add them: €9 per mailbox per month, €25 per domain one-off, on the service invoice.
Platform included: Growth
The platform block is the Growth licence for the CegTec Platform: 25,000 credits a month, your own API keys, team access and 5 seats for LinkedIn or WhatsApp. Those credits also cover our own work on your mandate. Available to add: further seats €19 per month, further mailboxes €9 per month, further domains €25 one-off.
Skills and playbooks from day 1
ICP, personas, buying signals, messaging angles and sequences, built on playbooks that have already delivered results in DACH, instead of starting from zero.
Support and execution
We run the operation: research, outreach, reply handling, reporting, sharpening. You run the conversations and sign off on what goes out.
Reporting and integrations
Connection to your CRM, mailboxes, LinkedIn and the tools already running at your end, plus reporting that makes reply rates, meetings and pipeline visible. No toolbox you have to buy elsewhere on top.
One difference that matters: on self-service no plan includes cold outreach mailboxes or sending domains, so anyone who needs them books them individually. On done-for-you, 5 mailboxes and 2 domains are part of the service, with setup, DNS, warm-up and operation. The full credit and unit model is on self-service.
It does not stay a pure rental model: you get a system with integrations, skills and support that you can operate yourself long term with our consulting. A build-out investment without the build-out risk. GDPR and UWG compliance is a given throughout, not fine print.
What getting started looks like in practice.
Month 1 carries the setup: a one-off €3,401, backed by the meeting guarantee, 5 qualified meetings in 90 days or €1,700 back. Booked at the start, the service begins automatically in month 2 and can be cancelled up to 14 days before the end of month 1; without a setup it begins on day 1. From then on it is €2,001 service plus the €499 platform licence, €2,500 per month all told. That is the same sum mentioned above, not a second price alongside it. Without a setup there is no meeting guarantee either, because the guarantee belongs to the setup. Mailboxes and domains beyond those included in the service come on top per the unit list, on the service invoice. In the configurator you can see what additional playbooks and extra leads cost, and what discount longer terms give you.
Every building block with its own price
| Building block | Price | What sits behind it |
|---|---|---|
| Growth platform (licence) | €499 / month | The CegTec platform itself, from day 1 and regardless of whether we drive it or you do. Its own line on the SaaS invoice, its own rulebook (the SaaS Terms) and its own cancellation route. Together with the service that makes €2,500 a month, as a sum rather than a single combined line in the offer. |
| Service | €2,001 / month | Includes 1 playbook (offer + ICP + persona), 1,000 leads per month, 1 channel (email or LinkedIn), AI reply handling and meeting prep. Runs alongside the platform licence, €2,500 a month together. |
| Additional playbook | +€500 / month | Every further playbook, a second vertical, a second persona or a second offer, with its own ICP, its own messaging line and its own sequences. |
| Extra leads | +€500 / month | Each further 500 leads beyond the 1,000 included. Researched, verified and enriched, not purchased lists. |
| Further mailboxes and domains | €9 / €25 | Beyond the 5 mailboxes and 2 domains that sit in the service. Mailbox per month, domain one-off, on the service invoice for done-for-you, because setting them up and running them is our work. Further seats cost €19 per month. |
Term discount
| Term | Discount | Licence | Service | Together |
|---|---|---|---|---|
| Monthly | none | €499 | €2,001 | €2,500 / month |
| 3 months | 10 % | €449.10 | €1,800.90 | €2,250 / month |
| 6 months | 15 % | €424.15 | €1,700.85 | €2,125 / month |
| 12 months | 20 % | €399.20 | €1,600.80 | €2,000 / month |
The term discount applies to the base, not to the add-on building blocks. An example: a 12 month term, a second playbook and 1,000 extra leads give €2,000 base + €500 playbook + €1,000 leads = €3,500 per month. In the configurator below you can put your own case together.
Configure your GTM system
Start small, scale as you need. The platform licence is included in the total and runs on its own invoice.
Pick base model
Included
- 1 playbook (offer + ICP + persona)
- 1 channel (email or LinkedIn)
- 500 leads enriched & contacted
- AI reply handling
- Slack reporting
- Sending infrastructure set up: domains, DNS, warm-up
- First campaign live from week 2
Min. 5 qualified meetings or €1,700 back (fixed amount)
• Booked meeting with ICP-matching decision maker
• Tracked via cal.com/Calendly + CRM
• Requires CRM access & meeting tool connected
One-off and optional. Together with the €499 platform licence, month 1 comes to €3,900. A service booked at the start begins automatically in month 2 and can be cancelled in text form up to 14 days before the end of month 1; without a setup it begins on day 1.
Your configuration
One-off price
€3,401
Money-back option included
What the same outbound costs if you build it yourself.
Anyone assembling Clay, outreach tools, an LLM, data and a GTM engineer themselves pays more and waits longer. The following values are researched ranges, as of 06/2026. They are not offers and not CegTec prices.
| Line item if you build it yourself | Researched range | Note |
|---|---|---|
| Tool stack (enrichment, sequencer, LinkedIn, data, LLM, email infrastructure) | ~$800–1,800 / month | Market prices, researched |
| Operator: GTM engineer (DACH, senior) | ~€70–110k / year | fully loaded ~€5,000–9,000 / month |
| Operator alternative: SDR (German median) | Base €48,947 · OTE €72,173 | RepVue 2026 |
| ~3 months of trial and error before the first qualified meeting happens | ≈ €15,000–24,000 | Operator cost before the first result |
Researched, as of 06/2026. The tool stack is not the real cost driver. It is the person operating it is. Vendor prices and salaries change; please re-check them before doing your own calculation.
The difference is not only the amount, it is the time. The playbooks that work, ICPs, personas, messaging angles and channels, already exist. We skip the learning curve others pay three months for.
Performance fee, optional and agreed per mandate.
In addition to volume add-ons, or instead of them, a performance fee can be agreed, but only alongside the service and not for platform use on its own: payable per qualified meeting (meeting intent or higher) or per positive reply. The amount is set individually per mandate and stated in your offer, see clause 5 of the service description. Whether it makes sense is something we work out in the intro call; a performance fee does not replace the building blocks, it sits alongside them.
We qualify before the offer, not afterwards.
Fits
- A B2B offering that needs explaining, with existing product-market fit
- A vertical or a target group that can be named
- Someone who can run conversations once meetings come in
- A willingness to sign off, human-in-the-loop stays with you
Does not fit (yet)
- No product-market fit: outbound amplifies a message, it does not invent one
- An unclear vertical or "we sell to everyone"
- An expectation that meetings appear without a sign-off process
- No sales team behind it that can take the conversations
Evidenced results from real campaigns
- 112 leads in 3 h
- 17% response
- 7 meetings
- 22x ROI
- 2,777 contacts
- 9.9% reply
- 41 SQLs
- 2,728 contacts
- 6.3% reply
- 1.0% unsubscribe
6+ years of DACH outbound, 50+ B2B clients. In markets where we have no evidence of our own, we build the market knowledge together , and we say so upfront instead of claiming results.
Frequently asked questions
Setup, the meeting guarantee, how the service is composed and contract term: the commercial details.
Where to go next.
All prices at a glance, the self-service plans, done-for-you and the platform credits, are on the pricing overview.
Let us run the numbers on your pipeline.
Three ways in , you decide how deep you go.