The building blocks your GTM system is made of.
GTM Goat ships building blocks, not a finished campaign. You assemble them or let your AI agent do it. Every block has a page in the docs.
Tables and columns
A table is the workspace surface. Each column is a typed action per row, such as enriching, writing with a model or deciding. Each cell carries value, status, cost and provenance.
See more →Sequences
A touch plan over time, on LinkedIn, WhatsApp and email or across them. It sends only once a lead is enrolled. A reply stops the sequence for that lead.
See more →Workflows
Event-driven flows: react to triggers, call APIs, branch, hand rows to tables or enrol leads into sequences. Testable beforehand with a dry run.
See more →Agents
AI agents working inside the workspace: researching, drafting replies, working through tasks. They propose, a human approves.
See more →Knowledge and playbooks
Audience, offer, positioning and buying signals live as versioned knowledge in the workspace. A playbook binds knowledge, tables and sequences into a strategy.
See more →Integrations
Data sources, CRM and sending channels can be connected, built in or with your own key.
See more →Approvals and cost caps
Approvals before going live, workspace isolation and cost caps are enforced on the server, not promised in a prompt.
See more →Learning loops
The system records what worked and proposes changes to the knowledge, which a human approves.
See more →Connection for AI agents
The same tool set as Command Center is open to any MCP-capable agent, such as Claude or ChatGPT.
See more →
Who it is for: For sales reps · For sales leaders
Connect: All agents · Claude · ChatGPT
Which building blocks do you need first?
30 minutes: we look at your audience, your CRM and your channels.