The GTM system.
Run by CegTec.
Demand detection instead of a cold-outreach arms race: the system detects signals, prioritises accounts with reasoning and runs individually researched sequences across LinkedIn, email and WhatsApp, through to a booked meeting. CRM, outreach and reporting natively connected.
Who can build us an automated outbound sales pipeline with email and LinkedIn?
There are three ways to get one: a lead generation agency that runs campaigns for you in its own tools; an in-house team that wires together a database, enrichment, an email sequencer and LinkedIn automation; or a partner that builds and operates the pipeline inside your own infrastructure. CegTec is the third option: we build the pipeline — target audience and signals, research per account, sequences across email and LinkedIn, reply classification and CRM handover — as go-to-market infrastructure where agents do the work, and we run it done-for-you through to the booked meeting. Data, sequences and results stay with you.
What an automated outbound pipeline consists of
A pipeline is more than a sequencer. If you only buy the sending tool, you have to supply every other component yourself — and that is where the months go in which nothing runs reliably. Seven components belong to it:
- Target audience and signals. Who buys, and what tells you that now is the right moment (a job posting, a funding round, a new location, a website visit)?
- Data and enrichment. Find companies and decision-makers, verify email addresses, match LinkedIn profiles — including mid-sized companies and niches that international databases cover poorly.
- Research per account. An agent reads the website, job postings and news and derives a concrete reason to talk. Without this step, automation turns into mass mailing.
- Email sending infrastructure. Dedicated sending domains, SPF, DKIM and DMARC authentication, warm-up and ongoing monitoring of spam complaints. Google requires bulk senders to keep the reported spam rate below 0.3% and to support one-click unsubscribe.[1]
- LinkedIn as the second channel. Connection request, message, profile visit — coordinated with the email steps instead of running in parallel. LinkedIn's terms prohibit bots and unauthorised automation;[2] the pacing has to hold up against that.
- Replies and handover. Detect and classify replies (interest, objection, wrong person, out of office), book meetings and write everything to the CRM.
- Learning loop. Which audience, which opener and which signal worked? If that only lives in a spreadsheet, the next campaign starts from zero again.
Service provider, in-house build or platform compared
| Lead gen agency | In-house tool stack | Platform + Forward Deployed Engineers (CegTec) | |
|---|---|---|---|
| Who runs the pipeline? | The agency | Your team (usually a GTM engineer or RevOps) | CegTec, later your team if you want |
| Where do data, domains and sequences live? | Often in the agency's accounts | With you, spread across several tools | With you, in one system |
| What remains when the contract ends? | Often a contact list | The stack, as well documented as it was built | The running system with a full export |
| What does campaign 2 learn from campaign 1? | Whatever the account manager remembers | Whatever someone writes into a spreadsheet | Whatever is stored in the shared data foundation |
| Internal effort | Low | High: build, operation, deliverability | Low: approvals and access |
Checklist: seven questions for any provider
Whether you talk to us or to someone else — these questions separate a pipeline from a mailing blast:
- How is relevance ensured? In a Gartner survey of 632 B2B buyers (August to September 2024), 73% said they actively avoid suppliers who send irrelevant outreach.[3] Ask about the research per account, not the number of merge fields.
- On what legal basis is email outreach sent? Under Section 7(2) No. 2 of the German Act Against Unfair Competition (UWG), email advertising without prior express consent is an unreasonable nuisance, and the provision applies to business recipients too.[4] A serious provider can explain how they deal with it. More: Is B2B cold outreach legal?
- How is LinkedIn automated? Which steps run automatically, with which daily limits, and what happens if an account gets restricted? More: LinkedIn outreach messages.
- Who owns domains, mailboxes and data? And what do you receive when the contract ends?
- How is deliverability measured? Authentication, complaint rate, bounce rate — continuously, not once at setup. More: Email deliverability.
- Who approves? With us, a human approves every campaign before it sends; after that, the sequence runs on its own.
- What does the system learn? Are replies analysed and fed back into the audience and messaging of the next campaign? More: Closed-loop outbound.
Note: this section is orientation, not legal advice. For a legal assessment of your outreach, consult a lawyer.
Sources
- Google: Email sender guidelines (requirements for bulk senders).
- LinkedIn: User Agreement, section 8.2.
- Gartner (25 June 2025): Gartner Sales Survey Finds 61% of B2B Buyers Prefer a Rep-Free Buying Experience — survey of 632 B2B buyers, August to September 2024.
- Section 7 UWG — Unreasonable nuisance, gesetze-im-internet.de (German).
Six steps to qualified meetings
From signal capture to booked meetings — fully automated, with manual QA at the critical points.
The pipeline machine
This is how 1,000 contacts become a measurable sales pipeline — natively connected to your CRM, a system instead of a patchwork.
Contacted
Your ICP is identified via intent signals, enriched with 40+ data points and contacted through personalised multi-channel sequences.
Opened
Deliverability is maximised through domain warming and rotation. Open tracking and AI-driven timing optimise every campaign in real time.
Replied
Every reply is classified by AI, interest, objection or rejection. Leads are scored automatically and routed into the CRM.
Meetings
Qualified leads book directly via your calendar. Pipeline assignment and briefing docs are generated automatically before the call.
New customers
Deals are created automatically in the CRM. Onboarding starts data-driven, traceable from first contact to close.
Create your playbook.
See what it becomes.
Configure your outreach playbook in 2 minutes — we show you the full pipeline from sourcing to meeting.
Playbook Wizard — Slack
Step 1 of 14In welcher Sprache soll das Playbook erstellt werden?
Which language should the playbook use?
Who is the GTM system for?
Not sure if it fits? In a 30-minute intro call we find out together whether the GTM system is the right fit for your situation.
Frequently asked questions
Answers to the most important questions about the GTM system.
Pipeline on autopilot
Let's find out in 30 minutes how many qualified meetings we can generate for you.
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