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Multi-Channel Outreach B2B SaaS Outreach System
ProSeller AG

ProSeller AG

How CegTec reached over 2,700 decision makers at resellers, distributors and manufacturers in the DACH region for ProSeller AG in 6 months, with a 28.7% reply rate and 41 qualified sales leads.

2,777
Leads contacted
29.5%
Acceptance rate
28.7%
Reply rate
41
SQLs generated

Three segments. Four personas. Zero process.

ProSeller AG is a leading B2B SaaS provider with their product Concerto Buy Pro, a platform for resellers, distributors and manufacturers in the DACH region. The goal: scale the sales pipeline systematically while addressing three completely different target groups.

  • Scale Concerto Buy Pro across the DACH region
  • Three completely different target groups: resellers, distributors, manufacturers
  • Four decision-maker personas per segment: sales, MD, IT lead, procurement
  • No scalable outreach process in place
  • Generic messaging was not an option

Outreach Dashboard

ProSeller AG campaign performance — 6 months

268 ready724 in progress2,305 completed
CampaignProgressAcceptedRepliedInterest.
Campaign SEG-A1
637/807
25.3%9.5%1.0%
Campaign SEG-A2
500/587
23.5%9.1%1.1%
Campaign SEG-A3
504/513
30.7%8.2%1.6%
Campaign SEG-B1
399/468
46.5%15.8%2.1%
Campaign SEG-B2
139/139✓
35.5%15.9%7.2%
Campaign SEG-A4
45/106
8.6%3.8%0.0%
Campaign SEG-C1
19/84
38.6%6.0%0.0%
Showing 7 of 10 campaigns
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