Founders Associate — Go-to-Market (FTE)

What it’s about

You are the right hand of a co-founder and run go-to-market as a day-to-day job — not as work on the side, but as the core of the role. Booking meetings, cold calls, multichannel outreach, discovery calls: you do it through our own platform, the same system we sell to our customers. Eating our own dog food is meant literally here — what you learn running our own outbound flows back into the product. On top of that comes personal branding: you help the co-founder stay visible on LinkedIn, because visibility is part of the sales channel today, not an afterthought.

CegTec is a GTM engineering partner for B2B brands in the DACH region. Profitable, bootstrapped, growing. This role is deliberately broad — a generalist position sitting directly with the founding team, with a clear go-to-market focus. No middle management in between, no fixed job description that’s obsolete after three months.

What you do

• Book meetings through our own platform — you run the same GTM system we sell, for our own pipeline. Spotting signals, researching accounts, running sequences.
• Cold calls — the phone stays the most direct channel for a first conversation. You run them yourself, not just the prep for them.
• Multichannel outreach — email, LinkedIn, some phone, combined rather than run in isolation.
• Discovery calls — the first qualifying conversations with prospects, before they’re handed to the co-founder or the sales team.
• Personal branding — helping build the co-founder’s LinkedIn presence: gathering topics, preparing drafts, keeping an eye on timing and reach.
• Supporting the co-founder directly — research, prep, ad-hoc projects. Whatever’s most urgent, not what was on the calendar.

What you explicitly don’t do

Platform and product development belongs to the engineering team. The running customer portfolio belongs to the Head of GTM Delivery — you feed our own pipeline, not our customers’. The website’s content system is run by the content working student. Your field is go-to-market in-house, with direct founder proximity.

Who you probably are

One of three stories fits:

• You’ve spent your first one to two years in B2B sales or as an SDR/BDR and don’t want to get lost in a big team — you want to learn directly next to a founder instead.
• You’re fresh out of university, but you’ve already done real sales — a side project, an internship with cold outreach, a working-student job with customer contact — and you want pace now, not a trainee program.
• You worked broadly at a small agency or an early-stage startup — a bit of sales, a bit of content, a bit of everything — and you’re looking for exactly that mix again, this time with a clear GTM focus.

Requirements

• Some demonstrable experience with cold calls or B2B outbound — an internship, a working-student job or your own project counts, pure theory doesn’t
• High tolerance for ambiguity — you work without a fixed job description, and shifting priorities don’t throw you
• German native-level, English business-fluent
• Active daily use of AI tools (ChatGPT, Claude or comparable) — you pick up new tools on your own
• Strong written and spoken communication — discovery calls and LinkedIn content live on good language
• Structured enough to keep an overview under a lot of freedom

Bonus

• Your own LinkedIn account with visible activity or reach
• Some prior exposure to sales tools (HubSpot, Instantly, Clay or comparable)
• Genuine interest in GTM as a field, not just a stepping stone

What we offer

Cash

• €40–48k base
• Up to €10k performance bonus on booked and qualified meetings
• €48–58k total OTE

More

• Permanent position at CegTec GmbH Hamburg, remote-first
• Direct collaboration with a co-founder, no middle management
• Full access to our own AI-powered GTM platform and the AI coding stack
• Career trajectory: your own pipeline ownership or a defined role in the growing sales team within 12–18 months

Selection process

Three steps over 2–3 weeks: short introductory call · a practical exercise (a real cold call or an outreach sequence you walk us through) · offer.

How to apply

Send your pitch by email to jobs@cegtec.net or via LinkedIn to Luca Ceglie. Send us three sentences: which of the three stories fits, what draws you to the role, and one example of your own cold outreach message (email, LinkedIn, or a call script) — aimed at a company of your choice. No cover letters.