B2B outreach for commercial sales teams in the DACH region
CegTec is the outreach agency for B2B companies in the DACH region that want to win commercial customers predictably, instead of relying on chance, trade fairs and referrals.
B2B companies selling to commercial and business customers in the DACH region traditionally grow through field sales, existing networks and referrals, channels that cannot be steered. Making new customer acquisition predictable takes systematic multi-channel outreach with qualified meetings as the output, not more sales reps on the phone.
Challenges in B2B Commercial Sales
- 01
Sales only scales with headcount
Every step of growth means more reps, onboarding and fixed costs, while output per head stays flat. Revenue and costs rise in lockstep.
- 02
Too few qualified leads
The team spends time on contacts that never buy instead of real conversations. Pipeline quality beats quantity, and quality is exactly what is missing.
- 03
Cold calling costs too much
Classic phone prospecting and generic mailings burn budget and reputation while conversion per meeting keeps dropping.
- 04
Competitors are faster
Whoever reaches the decision maker first wins the deal. Reactive sales loses systematically against companies running active outbound.
- 05
Marketing delivers no meetings
Visibility and inbound enquiries rarely reach sales as qualified conversations. Inbound and outbound run as separate silos.
- 06
Referral business is not plannable
As long as new customers come from chance and the existing network, growth can neither be steered nor forecast.
Our approach
Multi-channel campaigns via email and LinkedIn with persona-specific messaging for managing directors, sales leaders and technical decision makers, delivering qualified meetings straight into your sales team's calendar.
Visibility where commercial buyers search today, with structured content that surfaces in Google and in AI answers from ChatGPT, Claude and Perplexity.
A LinkedIn presence that makes your expertise visible in the market. Decision makers already know you before the first meeting takes place.
Case study from B2B Commercial Sales
ProSeller AG — B2B pipeline scaling DACH
How CegTec reached over 2,700 decision makers at resellers, distributors and manufacturers in the DACH region for ProSeller AG in 6 months, with a 28.7% reply rate and 41 qualified sales leads.
The campaign funnel in numbers
Source: linked case study, 6-month campaign.
Common questions
Does outbound work for products that need explanation in a commercial setting?
Yes, especially there. Complex offerings need the right opening with the right decision maker. Our sequences lead to a qualified first meeting; the explaining is done by your sales team, where it belongs.
Does this replace our field sales?
No. Your field sales gets qualified meetings instead of cold-call lists. Their time goes into consulting and closing, where your team makes the difference.
We win customers through referrals today. Why change?
Do not change it, complement it. Referrals remain your strongest channel, but they are not plannable. Systematic outreach makes growth steerable and independent of chance.
What results are realistic?
As a reference: in a multi-segment campaign for ProSeller AG we contacted 2,777 decision makers, reached a 28.7% reply rate and generated 41 qualified conversations. We define the concrete expectation in the intro call based on your market.
Is the outreach GDPR-compliant?
Yes. We exclusively use B2B business contact data from publicly available sources, document the legal basis for every contact and apply opt-out mechanisms.
How quickly will we see the first meetings?
After setup the campaigns run continuously. First qualified conversations typically appear within the first campaign weeks, depending on the target group and sales cycle. We give a concrete estimate after looking at your market.
Terminology
- Qualified meeting
- A first conversation with a decision maker who matches the ideal customer profile and has confirmed genuine interest.
- ICP
- Ideal Customer Profile, the precise definition of your target customers.
- Multi-channel
- Coordinated outreach across several channels (email, LinkedIn) instead of isolated one-off actions.
Further playbooks for B2B Commercial Sales
The perfect outbound stack
Tools plus process for predictable lead generation.
LinkedIn outreach framework
Reply rates above 25% via connection-first sequences.
Objection handling for B2B
Handle objections so they close deals instead of losing them.