B2B outreach for commercial sales teams in the DACH region
CegTec is the outreach agency for B2B companies in the DACH region that want to win commercial customers predictably, instead of relying on chance, trade fairs and referrals.
B2B companies selling to commercial and business customers in the DACH region traditionally grow through field sales, existing networks and referrals, channels that cannot be steered. Making new customer acquisition predictable takes systematic multi-channel outreach with qualified meetings as the output, not more sales reps on the phone.
Is outbound a fit for you?
- An explainable B2B offer with recurring or contract value
- Identifiable commercial decision makers
- A defined industry or regional segment
- Pure B2C or walk-in business
- A commodity in a pure price war
- No nameable decision maker
Ideal customer profile
- Profile
- Commercial B2B suppliers serving business and commercial customers in the DACH region
- Offer
- An explainable B2B offer with recurring or contract value
- Deal value
- Mid to high order value that warrants targeted direct outreach
- Decision makers
- Managing directors, sales leaders, commercial technical decision makers
- Sales cycle
- Several weeks to months, multi-stage with a first meeting
- Region
- DACH, a defined industry or regional segment
- Trigger
- Growth goal, market entry, new segment, missing outbound capacity
Challenges in B2B Commercial Sales
- 01
Sales only scales with headcount
Every step of growth means more reps, onboarding and fixed costs, while output per head stays flat. Revenue and costs rise in lockstep.
- 02
Too few qualified leads
The team spends time on contacts that never buy instead of real conversations. Pipeline quality beats quantity, and quality is exactly what is missing.
- 03
Cold calling costs too much
Classic phone prospecting and generic mailings burn budget and reputation while conversion per meeting keeps dropping.
- 04
Competitors are faster
Whoever reaches the decision maker first wins the deal. Reactive sales loses systematically against companies running active outbound.
- 05
Marketing delivers no meetings
Visibility and inbound enquiries rarely reach sales as qualified conversations. Inbound and outbound run as separate silos.
- 06
Referral business is not plannable
As long as new customers come from chance and the existing network, growth can neither be steered nor forecast.
Our approach
Data analytics identifies in-market commercial customers in your defined niche via firmographic and intent signals and prioritizes the right accounts, instead of spending expensive sales time on cold lists.
- Target segment sharply scanned by industry, region and company profile
- Buying signals and firmographic data prioritize purchase-ready commercial customers
- Data-driven identification of the commercial decision makers per account
AI sales agents run persona-specific multi-channel outreach via email and LinkedIn for managing directors, sales leaders and technical decision makers, qualified meetings as the output instead of more reps on the phone.
- Per-persona personalization, not a generic form letter
- Email and LinkedIn direct outreach orchestrated, with structured follow-up
- No additional headcount, no CRM integration to start
Replies are qualified against your criteria on a data basis and handed over with full context; analytics drives continuous optimization and scaling to additional segments and regions.
- Qualified handoff, only purchase-ready conversations land in the calendar
- Reporting and messaging tests, data-driven
- Proven motion scales to additional industries and regions
How we work
- 01
Define the target segment
We sharpen the niche, industry, region and company profile, and set the ideal customer profile of the commercial accounts that fit your offer.
- 02
Signal-based sourcing
Data analytics scans the in-market commercial customers in the segment and prioritizes the purchase-ready accounts via firmographic and intent signals.
- 03
Decision-maker identification
Per account we identify the actual commercial decision makers, managing directors, sales leaders, technical decision makers, not a generic list of job functions.
- 04
AI-powered first contact
Persona-specific multi-channel sequences via email and LinkedIn, run by AI sales agents, scalable instead of researched by hand.
- 05
Qualification and handoff
Replies are qualified against your criteria; only purchase-ready conversations land in your sales team's calendar with full context.
- 06
Iteration and reporting
Monthly reporting, messaging tests and continuous optimization; the proven motion scales to additional segments and regions.
Typical occasions
- Predictable new customer acquisition in the commercial core segment
- Market entry into a new industry or region
- Outbound capacity without additional sales headcount
- Reactivating dormant segments and existing contacts
- Targeted opening up of defined target accounts in the niche
- Scaling a proven motion across additional segments
What you get
A predictable qualified pipeline
Instead of chance, trade fairs and referrals, a systematic, signal-based flow of qualified conversations with the right commercial decision makers.
Sales stays on closing
The AI sales agents take over research and first contact; your team only runs the qualified meetings and closes.
Growth without more headcount
The engine scales via data instead of additional reps, output per head is no longer bound to team size.
Full data ownership
All contacts, replies and relationships stay with you, the engine runs under your name, with no CRM lock-in to start.
Compared to your current approach
Case study from B2B Commercial Sales
ProSeller AG — B2B pipeline scaling DACH
How CegTec reached over 2,700 decision makers at resellers, distributors and manufacturers in the DACH region for ProSeller AG in 6 months, with a 28.7% reply rate and 41 qualified sales leads.
The campaign funnel in numbers
Source: linked case study.
Common questions
Does outbound work for products that need explanation in a commercial setting?
Yes, especially there. Complex offerings need the right opening with the right decision maker. Our sequences lead to a qualified first meeting; the explaining is done by your sales team, where it belongs.
Does this replace our field sales?
No. Your field sales gets qualified meetings instead of cold-call lists. Their time goes into consulting and closing, where your team makes the difference.
We win customers through referrals today. Why change?
Do not change it, complement it. Referrals remain your strongest channel, but they are not plannable. Systematic outreach makes growth steerable and independent of chance.
What results are realistic?
As a reference: in a multi-segment campaign for ProSeller AG we contacted 2,777 decision makers, reached a 28.7% reply rate and generated 41 qualified conversations. We define the concrete expectation in the intro call based on your market.
Is the outreach GDPR-compliant?
Yes. We exclusively use B2B business contact data from publicly available sources, document the legal basis for every contact and apply opt-out mechanisms.
How quickly will we see the first meetings?
After setup the campaigns run continuously. First qualified conversations typically appear within the first campaign weeks, depending on the target group and sales cycle. We give a concrete estimate after looking at your market.
Terminology
- Qualified meeting
- A first conversation with a decision maker who matches the ideal customer profile and has confirmed genuine interest.
- ICP
- Ideal Customer Profile, the precise definition of your target customers.
- Multi-channel
- Coordinated outreach across several channels (email, LinkedIn) instead of isolated one-off actions.
Make pipeline in B2B Commercial Sales predictable
30 minutes to walk through your vertical, your stack and realistic outcomes, and an honest take on whether outbound is a fit for you.
Book an intro call →Further playbooks for B2B Commercial Sales
The perfect outbound stack
Tools plus process for predictable lead generation.
LinkedIn outreach framework
Reply rates above 25% via connection-first sequences.
Objection handling for B2B
Handle objections so they close deals instead of losing them.