B2B outreach for consultancies in the DACH region
CegTec is the outbound agency for management, funding and digital consultancies in the DACH region that want to win mandates predictably, without partners having to cold-prospect themselves.
Consultancies live on referral and network, a high-quality but unscalable channel. Once the network is exhausted, the predictable flow of new mandates is missing. The problem: the partners who could prospect are the same ones who should be delivering projects. A consultancy that wants to grow needs systematic outbound that reaches decision makers with the right subject-matter depth, without the most expensive resource in the house running cold research.
Is outbound a fit for you?
- A sharp consulting topic with a clear outcome
- Decision makers in the target industry are nameable
- Mandate value supports multi-step outreach
- A generalist positioning (advising on everything)
- Acquisition driven purely by personal network
- A very small target audience
Ideal customer profile
- Profile
- Management, funding, digital and specialist consultancies, consulting firms
- Offer
- Explanation-heavy, trust-based consulting with a clear outcome
- Mandate value
- Project/deal value supports multi-step outreach
- Decision makers
- Managing directors, partners, division and practice leadership in the target industry
- Sales cycle
- Trust-driven, multi-stage, weeks to months
- Region
- DACH, focused on a defined target industry
- Trigger
- Network exhausted, new consulting offer, growth goal, missing outbound capacity
Challenges in Consulting
- 01
Acquisition only via referral
Mandates come from network and word of mouth, high quality, but not predictable. The pipeline ends when the network is exhausted.
- 02
Partners prospect instead of delivering
The people who could win mandates are the same ones who own delivery. Acquisition directly competes with billable time.
- 03
High need for subject-matter credibility
Consulting is abstract and trust-based. Generic outreach misses decision makers, it takes precise, credible first contact.
- 04
Long trust lead times
Decision makers don't hire a consultancy on first contact. Without structured, multi-step follow-up, interest fades between first touch and mandate.
- 05
Blurred positioning
Many consultancies look interchangeable. Without sharp vertical and offer positioning, outbound reaches the wrong people, hurting conversion and image.
Our approach
Data analytics identifies in-market accounts in your target industry via firmographic and intent signals and prioritizes the decision makers with real consulting need, instead of working blind lists or waiting for the next referral conversation.
- Account mapping across your defined target industry, not generic spraying
- Buying signals and firmographic data prioritize accounts with current need
- Data-driven identification of managing directors, partners and practice leadership
AI sales agents run subject-matter-precise multi-channel outreach via email and LinkedIn, tailored to your consulting niche, credible per decision maker, with qualified intro conversations as the output instead of raw contact lists.
- Subject vocabulary per decision maker, not a template, addressed on equal footing
- Email and LinkedIn direct outreach orchestrated, long trust-building follow-up
- No partner has to cold-prospect, no internal SDR team needed
Replies are qualified against your criteria on a data basis and handed over with full context; analytics drives continuous optimization and scaling to additional consulting offers and target industries.
- Qualified handoff, every intro conversation runs under your name
- Reporting and messaging tests, data-driven per niche
- Proven motion scales to additional offers and industries
How we work
- 01
Sharpen niche and target industry
We translate your consulting positioning into a precise target profile, which industry, which trigger, which decision makers, as the basis for accurate outbound instead of broad spraying.
- 02
Account mapping
Data analytics scans the relevant companies in your target industry and prioritizes the accounts with current, signal-backed consulting need.
- 03
Decision-maker identification
Per account we identify the actual buyers, managing directors, partners, division and practice leadership, not a generic list of job functions.
- 04
AI-powered first contact
Subject-matter-precise, per-decision-maker personalized multi-channel sequences via email and LinkedIn, with the right subject vocabulary, not researched by hand and not from templates.
- 05
Qualification and handoff
Replies are qualified against your criteria; only relevant intro conversations go to your partners with full context, every contact under your name.
- 06
Iteration and reporting
Monthly reporting, messaging tests and continuous optimization; the proven motion scales to additional consulting offers and target industries.
Typical occasions
- A predictable flow of mandates once the personal network is exhausted
- Launching a new consulting offer into a defined target industry
- Freeing partners from cold prospecting so they deliver and close
- Opening up a new target industry with no existing contacts
- Reactivating dormant prospects and old inquiries
- Scaling a proven motion across additional offers and niches
What you get
A predictable flow of mandates
Instead of waiting on referrals alone, a systematic, signal-based flow of qualified intro conversations with the right decision makers.
Partners stay on delivery and closing
The AI sales agents take over research and first contact; your partners only step into qualified conversations, the most expensive resource stays billable.
Subject-matter-credible outreach
Every first contact reaches the decision maker with the right subject vocabulary on equal footing, not generic prospecting that falls flat for explanation-heavy consulting.
Full data ownership
All contacts, replies and mandate relationships stay with you, the engine runs under your name, with no CRM lock-in to start.
Compared to your current approach
Case study from Consulting
ProSeller AG — B2B pipeline scaling DACH
How CegTec reached over 2,700 decision makers at resellers, distributors and manufacturers in the DACH region for ProSeller AG in 6 months, with a 28.7% reply rate and 41 qualified sales leads.
The campaign funnel in numbers
Source: linked case study.
Common questions
Does outbound work for explanation-heavy consulting services?
Yes, when the outreach is subject-matter-precise and credible. Decision makers don't hire a consultancy on generic prospecting, but they open up to well-founded, problem-specific first contact on equal footing. That's exactly what our sequences are built for.
Do our partners still have to prospect themselves?
No, that's the point. We handle research and first contact; your partners only step into qualified conversations. The most expensive resource in the house stays free for delivery and closing.
How subject-specific can you go?
The sharper your niche, the better. Instead of broad spraying, we identify the relevant decision makers in your target industry and address them with the right subject vocabulary, not templates.
Do the mandate relationships stay with us?
Entirely. We initiate intro conversations, your consultants run them. Every contact happens under your name, all relationships and data stay with you.
What results are realistic?
As a reference for the engine: in a multi-segment campaign for ProSeller AG we contacted 2,777 decision makers, achieved a 28.7% reply rate and generated 41 qualified conversations. In a consulting context we define the metric together, qualified intro conversations in your niche.
Terminology
- Mandate
- A commissioned consulting project, the conversion goal in consulting sales.
- SQL
- Sales-Qualified Lead, a decision maker who holds a first qualified conversation.
- Multi-channel
- Combined outreach across several channels (email, LinkedIn) instead of just one.
Make pipeline in Consulting predictable
30 minutes to walk through your vertical, your stack and realistic outcomes, and an honest take on whether outbound is a fit for you.
Book an intro call →Further playbooks for Consulting
The perfect outbound stack
Tools plus process for predictable lead generation.
Data-driven outbound playbook
Make campaign decisions with data instead of guessing.
Objection handling for B2B
Handle objections so they close deals instead of losing them.