B2B outreach for consultancies in the DACH region
CegTec is the outbound agency for management, funding and digital consultancies in the DACH region that want to win mandates predictably — without partners having to cold-prospect themselves.
Consultancies live on referral and network — a high-quality but unscalable channel. Once the network is exhausted, the predictable flow of new mandates is missing. The problem: the partners who could prospect are the same ones who should be delivering projects. A consultancy that wants to grow needs systematic outbound that reaches decision makers with the right subject-matter depth — without the most expensive resource in the house running cold research.
Challenges in Consulting
- 01
Acquisition only via referral
Mandates come from network and word of mouth — high quality, but not predictable. The pipeline ends when the network is exhausted.
- 02
Partners prospect instead of delivering
The people who could win mandates are the same ones who own delivery. Acquisition directly competes with billable time.
- 03
High need for subject-matter credibility
Consulting is abstract and trust-based. Generic outreach misses decision makers — it takes precise, credible first contact.
- 04
Long trust lead times
Decision makers don't hire a consultancy on first contact. Without structured, multi-step follow-up, interest fades between first touch and mandate.
- 05
Blurred positioning
Many consultancies look interchangeable. Without sharp vertical and offer positioning, outbound reaches the wrong people — hurting conversion and image.
Our approach
Subject-matter-precise multi-channel outreach via email and LinkedIn — tailored to your consulting niche and target industry, with qualified intro conversations as the output instead of raw contact lists.
Visibility when decision makers search for consultants for their specific problem — structured content that also appears as a source in ChatGPT, Claude and Perplexity answers.
A LinkedIn presence that positions your partners as a knowledgeable authority — for consulting, trust is built before the first meeting.
Case study from Consulting
ProSeller AG — B2B pipeline scaling DACH
How CegTec reached over 2,700 decision makers at resellers, distributors and manufacturers in the DACH region for ProSeller AG in 6 months, with a 28.7% reply rate and 41 qualified sales leads.
The campaign funnel in numbers
Source: linked case study, 6-month campaign.
Common questions
Does outbound work for explanation-heavy consulting services?
Yes — when the outreach is subject-matter-precise and credible. Decision makers don't hire a consultancy on generic prospecting, but they open up to well-founded, problem-specific first contact on equal footing. That's exactly what our sequences are built for.
Do our partners still have to prospect themselves?
No — that's the point. We handle research and first contact; your partners only step into qualified conversations. The most expensive resource in the house stays free for delivery and closing.
How subject-specific can you go?
The sharper your niche, the better. Instead of broad spraying, we identify the relevant decision makers in your target industry and address them with the right subject vocabulary — not templates.
Do the mandate relationships stay with us?
Entirely. We initiate intro conversations, your consultants run them. Every contact happens under your name, all relationships and data stay with you.
What results are realistic?
As a reference for the engine: in a multi-segment campaign for ProSeller AG we contacted 2,777 decision makers, achieved a 28.7% reply rate and generated 41 qualified conversations. In a consulting context we define the metric together — qualified intro conversations in your niche.
Terminology
- Mandate
- A commissioned consulting project — the conversion goal in consulting sales.
- SQL
- Sales-Qualified Lead — a decision maker who holds a first qualified conversation.
- Multi-channel
- Combined outreach across several channels (email, LinkedIn) instead of just one.
Make meetings in Consulting predictable
30 minutes to walk through your vertical, your stack and realistic outcomes — and an honest take on whether outbound is a fit for you.
Book an intro call →Further playbooks for Consulting
The perfect outbound stack
Tools plus process for predictable lead generation.
Data-driven outbound playbook
Make campaign decisions with data instead of guessing.
Objection handling for B2B
Handle objections so they close deals instead of losing them.