Werkstudent:in Content — AI Content System

What this is about

You run our AI content system. The core idea: founder insights and customer stories get turned into LinkedIn posts, newsletters, blog drafts and case studies through AI workflows. You operate that machine, you do quality control, you make sure the output stays consistent and good.

We are CegTec, GTM Engineering partner for premium B2B brands in the DACH region. Our marketing is not “AI does everything”: AI writes the draft, you make the decisions. Style, edge, story, publishing. Nothing goes live without you.

20h/week during the semester, up to 40h during semester breaks, or a full-time internship for at least 6 months. After graduation there is a clear path to a full-time marketing/content role.

Track record in our ICP

Our environment: complex B2B in the DACH region (deal value from €15k) across several verticals — SaaS, IT services, industrial tech, renewable energy, professional services, MedTech. We expect a strong willingness to learn new topics, your own problem-solving skills and independent work in a fast-changing environment, plus students or interns who have already created content in a comparable B2B setup:

• Reach with numbers, posts or newsletters with documented performance (views, engagement, open rate), not “it went well”
• B2B voice, examples from B2B context, ideally SaaS or tech-adjacent, not just D2C or lifestyle
• AI in the workflow, you can show how you use AI as a tool: prompts, the diff between draft and final, your own edits

What you do

Content production through AI pipelines (~60%)

• Prepare founder insights from calls, Slack and notes as input for AI drafts
• QA and finalise AI-generated LinkedIn posts, newsletter sections and blog drafts
• Iterate prompts when the output is off, you understand what separates a good prompt from a bad one
• Maintain the content calendar, keep the posting rhythm

Repurposing (~20%)

• Turn one founder insight into five pieces: post, newsletter snippet, sales pitch quote, email signature, slide hook
• Build and improve AI workflows for repurposing

Case studies and quotes (~15%)

• Build case studies from AI-transcribed customer interviews
• Pull quote snippets for LinkedIn and sales pitches

Engagement and distribution (~5%)

• LinkedIn engagement: reply to comments, follow relevant conversations
• Orchestrate newsletter sends

What you bring

Must have:

• Enrolled student
• Excellent written German, confident English
• AI-affine, you have already worked with Claude, ChatGPT or similar tools and understand what separates a good prompt from a bad one
• Content sense, you recognise what works on LinkedIn and what does not
• Self-starter, you do not wait for tasks, you find the next lever

Nice to have:

• Your own LinkedIn or social presence with some reach
• First experience with content tools (Notion, Buffer, Hypefury, Substack)
• Interest in B2B marketing and GTM Engineering

How we measure success

What you get

• €18/h, above market for Werkstudent content roles
• 20h/week during the semester, up to 40h during semester breaks
• Remote-first with an optional office in Hamburg
• Equipment and tool stack: laptop, all relevant licences (Claude Pro, ChatGPT Pro, Notion, Buffer/Hypefury, all AI audio/transcription tools)
• What you learn: how modern B2B marketing is actually built around AI workflows, across several verticals, directly from the founder. That carries over.
• Clear path to a full-time marketing/content role after graduation

How to apply

Pitch via email to jobs@cegtec.net or via LinkedIn to Luca Ceglie. Show us two or three examples of your own content that performed, whether it’s a LinkedIn post, newsletter, blog or student magazine. Plus two sentences on why this role specifically. No cover letters.