What this is about
You run our AI content system. The core idea: founder insights and customer stories get turned into LinkedIn posts, newsletters, blog drafts and case studies through AI workflows. You operate that machine, you do quality control, you make sure the output stays consistent and good.
We are CegTec, GTM Engineering partner for premium B2B brands in the DACH region. Our marketing is not “AI does everything”: AI writes the draft, you make the decisions. Style, edge, story, publishing. Nothing goes live without you.
20h/week during the semester, up to 40h during semester breaks. After graduation there is a clear path to a full-time marketing/content role.
What you do
Content production through AI pipelines (~60%)
- Prepare founder insights from calls, Slack and notes as input for AI drafts
- QA and finalise AI-generated LinkedIn posts, newsletter sections and blog drafts
- Iterate prompts when the output is off, you understand what separates a good prompt from a bad one
- Maintain the content calendar, keep the posting rhythm
Repurposing (~20%)
- Turn one founder insight into five pieces: post, newsletter snippet, sales pitch quote, email signature, slide hook
- Build and improve AI workflows for repurposing
Case studies and quotes (~15%)
- Build case studies from AI-transcribed customer interviews
- Pull quote snippets for LinkedIn and sales pitches
Engagement and distribution (~5%)
- LinkedIn engagement: reply to comments, follow relevant conversations
- Orchestrate newsletter sends
What you bring
Must have:
- Enrolled student
- Excellent written German, confident English
- AI-affine, you have already worked with Claude, ChatGPT or similar tools and understand what separates a good prompt from a bad one
- Content sense, you recognise what works on LinkedIn and what does not
- Self-starter, you do not wait for tasks, you find the next lever
Nice to have:
- Your own LinkedIn or social presence with some reach
- First experience with content tools (Notion, Buffer, Hypefury, Substack)
- Interest in B2B SaaS and GTM Engineering
How we measure success
| Timeline | Expectation |
|---|---|
| After 30 days | Founder voice internalised, AI pipelines running, first own posts live |
| After 90 days | ≥3 LinkedIn posts per week, monthly newsletter on time, first case study live |
| After 180 days | Reach up 30%, content pipeline planned 4 weeks ahead, own topic suggestions on the editorial plan |
What you get
- €18/h, above market for Werkstudent content roles
- 20h/week during the semester, up to 40h during semester breaks
- Remote-first with an optional office in Hamburg
- Equipment and tool stack: laptop, all relevant licences (Claude Pro, ChatGPT Pro, Notion, Buffer/Hypefury, all AI audio/transcription tools)
- What you learn: how B2B SaaS marketing is actually built around AI workflows, directly from the founder. That carries over.
- Clear path to a full-time marketing/content role after graduation
How to apply
Send us with your application:
- Short CV
- Three sentences on why exactly this role
- Two examples of your own content (LinkedIn posts, blog, newsletter, student magazine, anything works)
- Mock LinkedIn post (max 200 words): Generate a post with the AI of your choice on the topic “Why 80% of B2B outbound does not work”. Send us the final post and the prompt you used, we want to see how you drive the tool.