GTM Brain
Your GTM building blocks, wired together.
Most GTM stacks do not fail at the tools. They fail at the seams. The table knows who clicked. The sequence knows who replied. The playbook knows neither.
In the GTM Brain they are one graph. Every building block knows the ones it hangs on.
Figures from a single real workspace — our own, as of 6 October 2026, exactly as the product reports them. Not an average across workspaces and not an extrapolation.
The seven building blocks
There are no other types. Everything a GTM does here is made of these seven and the connections between them.
ICP, personas, offer, positioning, messaging angles, proof, buying signals. Versioned, not a slide deck.
The individual stages inside a sequence. Hidden by default in the view, otherwise the steps bury the structure.
The documented thesis of a campaign: who, why, with which offer. Every playbook knows which tables feed it and which sequence it enrolls into.
What fires on an event: a reply arrives, a meeting is booked, a table run finishes.
The execution surface. A column is a typed action per row; a cell carries value, status, cost and provenance.
What actually goes out, over email, LinkedIn or WhatsApp, and the condition under which it stops.
Who sends. Deliverability, limits and warmup hang here, not on the campaign.
What that changes
A playbook is not a document
It is a node that knows which tables feed it, which sequence it enrolls into and which sender carries it. A document knows none of that. It only describes it.
You change the ICP once
Any table hanging off that knowledge knows about the change. No chasing it through five tools, no export that forgets half of it.
An agent gets the graph, not a prompt
Asked who to contact this week, it is not a model answering from memory. It is the structure: which signals are live, which playbook covers them, which sequence is free.
Knowledge does not leave with the people
What worked sits in the workspace as a learning, not in a rep’s head. Someone leaving takes their calendar, not your GTM.
Nothing sends without you
The graph decides what would make sense. Whether it goes out is your call. The gate sits at the switch: a human approves a campaign before it sends — and knowing exactly where your gate sits is most of the job.