Knowledge

Knowledge is your workspace’s knowledge base: a connected store of audience definitions, offers, messaging, and the insights every campaign plays back into it. Two kinds of objects live inside it.

Assets

An Asset is a typed, versioned building block: ICP, Persona, Offer, Value Prop, Signal Set, Messaging Angle, Positioning, Proof. Assets are referenced, not copied by Playbooks and columns — when an asset changes, the new version takes effect wherever it was approved and pinned, not everywhere at once without asking.

Learnings

A Learning is an evidenced insight from live campaigns: a winning pattern, a reply classification, a conversion profile. Learnings carry a confidence score that strengthens with further evidence or fades over time (reinforcement/decay) — a learning backed by a single data point counts less than one backed by twenty.

The learning loop

Learnings arise from Runs (replies, conversions, campaign outcomes) and propose asset revisions — never a silent change, always a proposal with approval. Once you approve a revision, playbooks use the new, pinned version from that point on; older runs stay traceably anchored to the version they actually ran on. That lets you measure what performs better per asset version (“ICP v3 beats v2”) instead of guessing per campaign.

Today, Knowledge already lives in your workspace — as persona and ICP definitions per playbook, as a Sales Blueprint, as confidence-scored learnings from the running learning loop. The fully connected, workspace-wide browsable knowledge view with task-specific resolution per call is rolling out in stages.

See also: Playbooks bind pinned asset versions; Learning Loops describes how learnings arise.