Costs

Every paid action in GTM Goat runs on credits — a single balance per workspace, regardless of which provider billed in the background.

Success-based billing

Credits are reserved when a run starts and only actually deducted on success; if an action fails, the reservation is released — you never pay for an enrichment that delivered no value, or an AI response that counts as failed instead of being stored.

Cost cap per run

Every live run with a paid effect carries a cost cap that you see and can adjust when approving it. If a run hits that cap, it stops visibly with a recognizable reason instead of silently continuing or burning through your balance without limit.

BYOK: bring your own key

For categories like research or enrichment, you can supply your own API key (bring your own key). Actions through that key bypass your credit balance — you pay your provider directly, the platform doesn’t bill anything extra for that category.

Where you see costs

Every Cell carries its own cost; every Run shows the sum of its cells or line items. Nothing gets billed without you being able to see afterward exactly what for.

See also: Approvals — the cost cap is part of what you review when approving a run.