HeyReach vs. Expandi: LinkedIn Automation Compared
HeyReach or Expandi — which LinkedIn automation tool is better for B2B teams? Multi-account support, pricing, safety, and features head to head.
HeyReach vs. Expandi: different target audiences
Both tools automate LinkedIn outreach, but for different setups:
- HeyReach: Built for teams and agencies. Multi-account management, a central dashboard, volume distribution.
- Expandi: Built for power users. Maximum personalization, smart sequencing, deep webhook integration.
Feature comparison
| Feature | HeyReach | Expandi |
|---|---|---|
| Multi-account | Yes (core feature) | No (1 account/license) |
| Starting price | $79/mo/sender | $99/mo/seat |
| Unified inbox | Yes (all accounts) | Yes (1 account) |
| Smart sequencing | Basic | Advanced (if/then) |
| Image personalization | No | Yes |
| GIF personalization | No | Yes |
| Webhook integration | Yes | Yes (advanced) |
| Team dashboard | Yes | Limited |
| CRM integration | HubSpot, Salesforce | HubSpot, Salesforce |
| Safety system | Smart limits + account rotation | Smart limits + dedicated IP |
| A/B testing | Yes | Yes |
| Campaign analytics | Yes | Yes |
When HeyReach wins
Multi-account management
HeyReach’s killer feature: connect 3, 5, or 10 LinkedIn accounts and spread a campaign across all of them. That means:
- More volume: 10 accounts × 20 requests/day = 200 requests/day
- Less risk: volume per account stays low
- Team efficiency: one dashboard for all accounts
Team features
- Central campaign management
- Roles and permissions
- Account performance per team member
- Shared templates and sequences
Agencies
HeyReach is the standard for LinkedIn outreach agencies because:
- Client accounts are managed centrally
- Volume scales without account risk
- Per-client reporting is possible
When Expandi wins
Smart sequencing
Expandi’s if/then logic enables dynamic sequences:
Connection request sent
├── Accepted → Send message 1
│ ├── Replied → Stop sequence, notify SDR
│ └── No reply → Follow-up after 5 days
│ ├── Replied → Stop sequence
│ └── No reply → Send InMail
└── Not accepted → Email fallback (via webhook)HeyReach offers linear sequences — Expandi offers decision trees.
Visual personalization
Expandi can embed personalized images and GIFs in LinkedIn messages — for example, an image with the recipient’s name on a whiteboard. This lifts reply rates by 15-25%.
Webhook integration
Expandi’s webhook system is more deeply integrated and enables complex automations with n8n, Make, or Zapier.
Pricing comparison
Scenario 1: single user
| HeyReach | Expandi | |
|---|---|---|
| 1 LinkedIn account | $79/mo | $99/mo |
| Features | Basic sequences | Smart sequencing + images |
| Recommendation | Expandi |
Scenario 2: team with 5 accounts
| HeyReach | Expandi | |
|---|---|---|
| 5 LinkedIn accounts | ~$300/mo (volume discount) | $495/mo (5 × $99) |
| Features | Multi-account, unified inbox | 5 separate dashboards |
| Recommendation | HeyReach |
Scenario 3: agency with 20 accounts
| HeyReach | Expandi | |
|---|---|---|
| 20 LinkedIn accounts | ~$800-1,000/mo | $1,980/mo |
| Features | Central management | 20 separate instances |
| Recommendation | HeyReach |
Safety comparison
| Aspect | HeyReach | Expandi |
|---|---|---|
| Account rotation | Yes (core feature) | No |
| Smart limits | Yes (adapts to the account) | Yes |
| Dedicated IP | No (cloud-based) | Yes |
| Warmup phase | Automatic for new accounts | Manually configurable |
| LinkedIn warnings | Automatic pause | Automatic pause |
HeyReach’s advantage: volume is spread across accounts → less load per account. Expandi’s advantage: dedicated IP → no shared IP reputation.
The CegTec setup
We use HeyReach for our clients because:
- Multi-account: we run 3-5 LinkedIn accounts per client for maximum volume at minimum risk
- Central control: one dashboard for all client accounts
- Clay integration: leads flow automatically from Clay into HeyReach
- Cost at scale: significantly cheaper than Expandi across multiple accounts
We recommend Expandi when a client uses only one LinkedIn account and wants maximum personalization.
Conclusion
HeyReach for teams and scaling. Expandi for individual users and maximum personalization. For B2B companies in the DACH region serious about running LinkedIn outreach, HeyReach is usually the better choice — multi-account support and the pricing advantage at scale are decisive.
Common questions
Which is better — HeyReach or Expandi?
HeyReach is better for teams with multiple LinkedIn accounts (multi-account management, team dashboard, unified inbox). Expandi is better for individual users who want maximum personalization and smart sequencing.
How much does HeyReach cost?
HeyReach starts at $79/month per sender. Volume discounts are available for teams. All plans include unlimited campaigns and the unified inbox.
Can I manage multiple LinkedIn accounts with one tool?
Yes, HeyReach specializes in this. You can connect multiple LinkedIn accounts and distribute campaigns across all of them. Expandi supports only one account per license.
Is LinkedIn automation safe?
Yes, with the right settings. Both tools simulate human behavior, stay within LinkedIn's limits, and offer safety features. HeyReach additionally spreads actions across multiple accounts, which lowers the risk per account.