B2B outreach for agencies in the DACH region
CegTec is the outbound agency for marketing, sales, digital and recruiting agencies in the DACH region that want to win new clients predictably — instead of growing on referral alone.
Agencies are masters at making their clients visible — and often neglect their own new-business generation. Growth runs on referral, pitches and the founders' network. That doesn't scale and makes the pipeline unpredictable. An agency that wants to grow predictably needs systematic outbound to the right decision makers — and can take the stack in-house later.
Challenges in Agencies
- 01
The cobbler's children
Agencies optimize their clients' marketing but never get to their own — the pipeline hangs on referral and the founders' network.
- 02
Project work eats acquisition time
When projects run, there's no time for new business. By the time acquisition restarts, the pipeline is already empty — classic stop-and-go.
- 03
Interchangeable positioning
The market is crowded with agencies that sound alike. Without a sharp niche, outbound fizzles out on decision makers who've seen ten similar pitches.
- 04
Long pitch and trust cycles
Decision makers don't switch agencies lightly. Without structured, multi-step follow-up, interest fades before the first real conversation.
- 05
Dependence on RFPs
Reacting only to RFPs means competing on price against the same rivals. Proactive outbound opens conversations before it ever comes to an RFP.
Our approach
Niche-specific multi-channel outreach via email and LinkedIn — tailored to your agency offering and target industry, with qualified intro conversations as the output instead of raw lists.
Visibility when potential clients search for an agency for their specific problem — structured content that also appears as a source in ChatGPT, Claude and Perplexity answers.
A LinkedIn presence that positions your agency as a specialized authority — differentiation in a crowded agency market is built before the first contact.
Case study from Agencies
ProSeller AG — B2B pipeline scaling DACH
How CegTec reached over 2,700 decision makers at resellers, distributors and manufacturers in the DACH region for ProSeller AG in 6 months, with a 28.7% reply rate and 41 qualified sales leads.
The campaign funnel in numbers
Source: linked case study, 6-month campaign.
Common questions
Why should an agency outsource outbound instead of doing it itself?
Because your own acquisition always slips first under project load. We deliver qualified intro conversations predictably — and you can take the stack in-house later with our consulting if you want.
How do you set us apart from other agencies?
Through sharp niche outreach. Instead of broad spraying, we identify the decision makers in your target industry and address them with concrete reference to your specialty offer — not the templates everyone else sends.
Do the client relationships stay with us?
Entirely. We initiate intro conversations, your team runs them. Every contact happens under your name, all relationships and data stay with you.
Can we run the system ourselves later?
Yes. As service-as-a-software you get a system with integrations, skills and support that you can bring in-house long-term with our consulting — for agencies this is often the path to their own outbound offering.
What results are realistic?
As a reference for the engine: in a multi-segment campaign for ProSeller AG we contacted 2,777 decision makers, achieved a 28.7% reply rate and generated 41 qualified conversations. In an agency context we define the metric together — qualified intro conversations in your target industry.
Terminology
- Pitch
- Presenting the agency offer to a potential client — often in competition with other agencies.
- SQL
- Sales-Qualified Lead — a decision maker who holds a first qualified conversation.
- Service-as-a-software
- A model that delivers the result (meetings) while the client can take the underlying system in-house long-term.
Make meetings in Agencies predictable
30 minutes to walk through your vertical, your stack and realistic outcomes — and an honest take on whether outbound is a fit for you.
Book an intro call →Further playbooks for Agencies
The perfect outbound stack
Tools plus process for predictable lead generation.
Data-driven outbound playbook
Make campaign decisions with data instead of guessing.
Objection handling for B2B
Handle objections so they close deals instead of losing them.