B2B outreach for agencies in the DACH region
CegTec is the outbound agency for marketing, sales, digital and recruiting agencies in the DACH region that want to win new clients predictably, instead of growing on referral alone.
Agencies are masters at making their clients visible, and often neglect their own new-business generation. Growth runs on referral, pitches and the founders' network. That doesn't scale and makes the pipeline unpredictable. An agency that wants to grow predictably needs systematic outbound to the right decision makers, and can take the stack in-house later.
Is outbound a fit for you?
- A clear specialisation or thematic niche
- Nameable decision makers at target clients (MD, head of marketing or sales)
- Retainer or project value supports outreach
- A generalist offer with no specialisation
- Acquisition driven purely by referral and network
- One-off mini projects with no follow-on volume
Ideal customer profile
- Profile
- Marketing, digital, creative and specialist agencies with a clear niche
- Size
- Owner-led to mid-size, with capacity for new retainers
- Offer
- Retainers or projects with viable value, not mini engagements
- Decision makers
- Owner, managing director, new-business lead at target clients
- Sales cycle
- Pitch- and trust-driven, several weeks to months
- Region
- DACH, German- and English-speaking target markets
- Trigger
- Growth goal, sharpened niche, referral pipeline too unpredictable
Challenges in Agencies
- 01
The cobbler's children
Agencies optimize their clients' marketing but never get to their own, the pipeline hangs on referral and the founders' network.
- 02
Project work eats acquisition time
When projects run, there's no time for new business. By the time acquisition restarts, the pipeline is already empty, classic stop-and-go.
- 03
Interchangeable positioning
The market is crowded with agencies that sound alike. Without a sharp niche, outbound fizzles out on decision makers who've seen ten similar pitches.
- 04
Long pitch and trust cycles
Decision makers don't switch agencies lightly. Without structured, multi-step follow-up, interest fades before the first real conversation.
- 05
Dependence on RFPs
Reacting only to RFPs means competing on price against the same rivals. Proactive outbound opens conversations before it ever comes to an RFP.
Our approach
Data analytics identifies the companies in your target industry that are signaling an agency need right now and prioritizes the right accounts, instead of working blind lists and fizzling out on saturated contacts.
- Account mapping in your niche, not a generic industry list
- Buying signals and firmographic data prioritize the right target clients
- Data-driven identification of decision makers, not a list of job functions
AI sales agents run personalized multi-channel outreach via email and LinkedIn as your external new-business engine, with concrete reference to your specialty offer, scalable, with qualified intro conversations as the output instead of raw lists.
- Per-decision-maker personalization, not the templates everyone else sends
- Email and LinkedIn direct outreach orchestrated, structured follow-up across pitch cycles
- No internal SDR team, no CRM integration to start
Replies are qualified against your criteria on a data basis and handed over with full context; analytics drives continuous optimization and scaling to additional target industries and offers.
- Qualified handoff, every contact runs under your name
- Reporting and messaging tests, data-driven
- Proven motion scales to additional niches and service packages
How we work
- 01
Niche and account mapping
We sharpen your target profile and scan the companies in your niche that fit the retainer or project volume, instead of a generic industry list.
- 02
Decision-maker identification
Per target client we identify the actual decision makers, owner, managing director or new-business lead, not a generic list of job functions.
- 03
AI-powered first contact
Multi-channel sequences tailored to your specialty offer and personalized per decision maker via email and LinkedIn, run as an external new-business engine, not researched by hand.
- 04
Qualification
Replies are qualified against your criteria; only relevant intro conversations with the right decision makers move forward.
- 05
Handoff
Qualified intro conversations land with your team with full context, every contact under your name, all data stays with you.
- 06
Iteration and reporting
Monthly reporting, messaging tests and continuous optimization; the proven motion scales to additional target industries and offers.
Typical occasions
- Predictable new business beyond referral and the founders' network
- Opening up a new target industry or sharpened niche
- A constant pipeline despite stop-and-go between projects
- Opening conversations before it ever comes to an RFP
- Building outbound capacity without your own SDR team
- Building an own outbound offering the agency operates itself later
What you get
A predictable qualified pipeline
Instead of random referrals, a systematic, signal-based flow of qualified intro conversations with the right decision makers.
Acquisition no longer slips
The AI sales agents take over research and first contact while your team works on running projects, the pipeline keeps moving even through stop-and-go.
Differentiation in a crowded market
Sharp niche outreach with concrete reference to your specialty offer, not the templates every other agency sends.
Full data ownership
All contacts, replies and relationships stay with you, the engine runs under your name, with no CRM lock-in to start.
Compared to your current approach
Case study from Agencies
ProSeller AG — B2B pipeline scaling DACH
How CegTec reached over 2,700 decision makers at resellers, distributors and manufacturers in the DACH region for ProSeller AG in 6 months, with a 28.7% reply rate and 41 qualified sales leads.
The campaign funnel in numbers
Source: linked case study.
Common questions
Why should an agency outsource outbound instead of doing it itself?
Because your own acquisition always slips first under project load. We deliver qualified intro conversations predictably, and you can take the stack in-house later with our consulting if you want.
How do you set us apart from other agencies?
Through sharp niche outreach. Instead of broad spraying, we identify the decision makers in your target industry and address them with concrete reference to your specialty offer, not the templates everyone else sends.
Do the client relationships stay with us?
Entirely. We initiate intro conversations, your team runs them. Every contact happens under your name, all relationships and data stay with you.
Can we run the system ourselves later?
Yes. As service-as-a-software you get a system with integrations, skills and support that you can bring in-house long-term with our consulting, for agencies this is often the path to their own outbound offering.
What results are realistic?
As a reference for the engine: in a multi-segment campaign for ProSeller AG we contacted 2,777 decision makers, achieved a 28.7% reply rate and generated 41 qualified conversations. In an agency context we define the metric together, qualified intro conversations in your target industry.
Terminology
- Pitch
- Presenting the agency offer to a potential client, often in competition with other agencies.
- SQL
- Sales-Qualified Lead, a decision maker who holds a first qualified conversation.
- Service-as-a-software
- A model that delivers the result (meetings) while the client can take the underlying system in-house long-term.
Make pipeline in Agencies predictable
30 minutes to walk through your vertical, your stack and realistic outcomes, and an honest take on whether outbound is a fit for you.
Book an intro call →Further playbooks for Agencies
The perfect outbound stack
Tools plus process for predictable lead generation.
Data-driven outbound playbook
Make campaign decisions with data instead of guessing.
Objection handling for B2B
Handle objections so they close deals instead of losing them.